Product Manager - Social Media Technology

Hispanic Alliance for Career Enhancement; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global drinks company is seeking a Product Manager in Social Media Technology. This role supports product delivery and technical integration across teams, ensuring that social media technologies are efficient and compliant. Candidates should possess significant experience in Martech, a thorough understanding of APIs, and collaboration skills across diverse teams. The position offers a dynamic environment focusing on innovation and performance improvement.

Benefits

Competitive rewards package

Annual bonus

Share options

Flexible work arrangements

Qualifications

• Strong working knowledge of APIs and social media channel behaviours.
• 5-7 years in Martech product delivery, or data/technology integration roles.
• Expert in Social Media technology and solid understanding of digital platforms.

Responsibilities

• Support technology product delivery and integration for the company’s social media initiatives.
• Gather and validate technical requirements from various teams.
• Act as a key technical interface for vendors and internal teams.

Skills

APIs and social media channel behaviours

Martech product delivery

Social Media technology expertise

Digital platforms understanding

Agile delivery experience

Excellent analytical skills

Communication skills

Results-oriented attitude

Knowledge of advertising compliance

Aligning strategies with market needs

Tools

Sprinklr

Traackr

Dynatrace

Job description

Job Title

Product Manager - Social Media Technology

Location

1HQ

Type of contract

Full-time, Permanent

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future!

About the tole

The Product Manager - Social Media Technology supports technology product delivery, technical integration, and risk governance. The role acts as a translator between business and technical partners, ensuring that Diageo's Social & Influencer technology is not only well governed but also technically sound, scalable, and integrated with existing Martech and Data platforms.

The Technology Product Manager - Social Media sits within the Scaled Reach Engine, which is focused on building world class media, retail media, social media and earned media capabilities and operating models. Using data and technology to drive efficiency and effectiveness in our $1bn+ Media & Scaled Reach investment.

The role supports the Technology Lead by gathering and validating technical and functional requirements, engaging with technical teams (e.g. Enterprise Architecture, Data Privacy, Security, Compliance and Vendors), and ensuring all platforms, data, tooling-are correctly scoped and configured.

Purpose of Role

To serve as the technology expertise for Diageo Social & Influencer business -supporting product development, functional rollout, and technical integration through expert analysis, design, and partner coordination. This role ensures that Diageo's Social and Influencer marketing activity is technically enabled, data-aware, and responsible in a scalable, secure, and measurable way.

Global span

• Global remit across all regions and brands.
• Works with Legal, Data Science, Enterprise Architecture, Regional Digital & Technology, Security, Procurement, Legal/Data Privacy and external vendors (software providers and consultancies).

Leadership Responsibilities & Capabilities

• No direct budget ownership; supports the safe and scalable enablement of Social & Influencer technologies and workflows with efficiency, risk mitigation, and performance benefits.

You will be responsible for

• Requirements Definition

• Work closely with the Tech Lead to conduct market discovery and gather and refine business requirements including legal, marketing, compliance, and platform teams for Social & Influencer activity.
• Manage and run requirements workshops with Business and IT partners
• Translate requirements into structured functional and technical requirements for tool development and platform integration and a prioritised roadmap.
• Collaborate with multi-functional team- marketing, ecommerce, architecture, designers, product owners, data, analytics, to ensure a suitable 'customer attitude' solution is agreed on
• Maintain and evolve documentation for Social & Influencer marketing activity and technology

• Technical Enablement

• Serve as technical SME across Global Social - helping evaluate how technology integrates with marketing platforms and market ways of working.
• Support development or enhancement of tools such as DMC AI, use case risk scorecards, prompt libraries, metadata tagging, or model audit logs.

• Multi-Functional Technical Interface

• Act as the key contact point for D&T, DA&I, and Security teams on tool integration, platform architecture, access and usage monitoring, and privacy compliance.
• Engage with external vendors or tool providers to ensure technical compatibility with Diageo's governance and integration architecture.
• Participate in testing, prototyping, and sprint cycles for Social & Influencer tools or platforms.

• Documentation, Testing & Change Readiness

• Create and maintain clear documentation for framework implementation: process flows, requirements logs, integration diagrams, user journeys, and testing scenarios.
• Support UAT and functional validation for new governance features and technical controls.
• Assist with change readiness materials for technical teams, platform owners, and adoption partners.

To be successful in this role, you will need

• Strong working knowledge of APIs and social media channel behaviours
• 5-7 years in Martech product delivery, or data/technology integration roles.
• Expert in Social Media technology such as Sprinklr, Traackr, Dynatrace and the wider industry.
• Solid understanding of digital platforms, data governance, and enterprise technology systems.
• Experience working across Agile delivery teams and documenting both business and technical requirements.
• Experience collaborating with data science, D&T, product, and compliance teams.
• An understanding of native social media capabilities and business use cases
• Excellent analytical, documentation, and communication skills; able to bridge technical and non-technical audiences.
• Results-oriented attitude, with a passion for driving continuous improvement and operational excellence within the allocated budget
• Solid understanding of alcohol-specific advertising compliance and responsible marketing frameworks globally.
• Demonstrable ability to align global strategies with local market needs

Success is seen as

• Future-fit, reliable, and scalable Social & Influencer Technology solutions and operating models.
• Business and technical requirements for are clearly defined and met in platform/technology rollouts.
• Social technologies are technically integrated compliantly without disrupting user experience or campaign performance.
• Increase in automation and technology to enable consumer experience, media performance, insights and influencer management.
• High partner satisfaction with Social & Influencer tech responsiveness, agility, and innovation trajectory.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

• We offer a highly competitive rewards and compensation package including: Modern work life balance policies and wellbeing activities
• Annual merit increases
• Annual bonus
• Share options

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be encouraged and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world.

Feel encouraged? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.