Principal Marketing Manager, Partner Growth Marketing

Amazon; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading tech company seeks a Senior Partner Marketing Manager in London to develop and execute an ABM strategy for strategic accounts. The ideal candidate will lead innovative marketing programs, collaborate across teams, and drive measurable business growth. Experience in data-driven marketing and strong project management skills are essential. Join us to shape the future of digital advertising.

Benefits

Equal opportunity employer

Diverse workforce initiatives

Qualifications

• Experience with Excel or Tableau for data manipulation and analysis.
• Background in marketing or marketing research.
• Ability to leverage data to measure impact and improve strategy.

Responsibilities

• Develop and define the ABM strategy for strategic accounts.
• Collaborate on joint go-to-market plans with various teams.
• Create personalized marketing campaigns targeting decision-makers.

Skills

Excel or Tableau

Cross-functional marketing programs

Alignment with cross-functional teams

Data and metrics for measuring impact

Job description

Overview

Job ID: 3083295 | Amazon Online UK Limited

Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth. To accelerate the next phase of Amazon Ads development, we're committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of agencies and tech innovators.

Amazon Ads Partners play a crucial role in this landscape, helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com. At the heart of this initiative is the Amazon Ads Partner Growth Marketing Team. We enhance partner expertise, capabilities, and visibility through bespoke marketing programs that foster growth for advertisers, partners, and Amazon Ads. To further our mission, we're seeking a Senior Partner Marketing Manager who excels in driving strategic partnerships, unlocking new growth opportunities, and shaping the future of digital advertising.

The Partner Growth Marketing, Account-Based Marketing (ABM) team drives growth through innovative programs with our most strategic advertisers and partners. We're seeking a seasoned marketing leader to architect and scale our enterprise ABM strategy across our most strategic global partnerships. As a Principal, you'll drive transformational growth initiatives that shape how we engage with advertisers and global agency networks, directly creating measurable business impact.

Responsibilities

• Develop and own the ABM strategy across 1:1 or 1:few programs for strategic accounts and partners
• Orchestrate complex joint go-to-market plans with sales, marketing, partner, and product teams to support account growth and partner-led opportunities
• Drive personalized, bespoke marketing tactics to engage multiple decision-makers across target accounts
• Lead integrated campaigns across digital, events, content, and executive engagement tailored to specific accounts or partners
• Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and partner teams to ensure consistent and personalized execution
• Creation of custom content, sales enablement materials, and partner co-marketing assets
• Track and measure account engagement, influence on pipeline/revenue, and campaign ROI
• Use insights to refine targeting, messaging, and tactics
• Serve as a voice of key partners/accounts internally to inform product, messaging, and experience
• Provide regular updates to stakeholders and partners on campaign progress, results, and key insights

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership

Preferred Qualifications

• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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