Performance Marketing Manager - SaaS - London -c. £60-70K

ZipRecruiter; City Of London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading tech company is seeking a Senior Performance Marketing Manager to manage their global paid marketing strategy. This hybrid role requires 6-7 years of experience in performance marketing, preferably in B2B SaaS, and a proven track record in lead and revenue growth. The ideal candidate will have hands-on expertise with analytics tools and be a confident communicator ready to work independently in a high-growth environment. Competitive salary ranging from £60-70k.

Qualifications

• 6-7 years in performance marketing, ideally in B2B SaaS.
• Proven results in lead & revenue growth across international markets.
• Hands-on expertise with paid media platforms & analytics.

Responsibilities

• Lead strategy, execution, and optimisation of paid campaigns.
• Manage budgets, forecasting, and reporting on key metrics.
• Run A/B tests, optimise landing pages, and drive conversion rate improvements.
• Collaborate with content, sales, and product teams.
• Explore new growth channels and tactics.

Skills

Performance marketing

Data analysis

Lead generation

Budget management

Communication

Tools

GA4

Tag managers

CRO tools

Job description

Overview

Senior Performance Marketing Manager (B2B SaaS) | UK (Remote until Q3, then hybrid) | Full-time | £60-70k | Reporting to: Marketing Director

My client is transforming how organisations make better people and culture decisions through scientifically valid assessments and psychometrics. With 500+ customers, they help businesses reduce recruitment costs, hire the right people, and boost performance with their growing suite of cognitive, personality, culture, and skills assessments.

The Role

We\'re looking for a strategic, data-driven Senior Performance Marketing Manager to own and scale our global paid marketing strategy. You\'ll manage multi-channel campaigns (Google, Bing, Meta, LinkedIn, programmatic, display), drive lead and acquisition, and ensure ROI through continuous testing, optimisation, and reporting.

What You'll Do

• Lead strategy, execution, and optimisation of paid campaigns across multiple channels
• Manage budgets, forecasting, and reporting on key metrics (CAC, ROAS, LTV, conversion)
• Run A/B tests, optimise landing pages, and drive conversion rate improvements
• Collaborate with content, sales, and product teams to align messaging and funnel strategy
• Explore new growth channels and tactics to scale acquisition

What We\'re Looking For

• 6-7 years in performance marketing, ideally in B2B SaaS
• Proven results in lead & revenue growth across international markets (US a plus)
• Hands-on expertise with paid media platforms & analytics (GA4, tag managers, CRO tools)
• Strong analytical mindset, commercial focus, and creative problem-solving skills
• Confident communicator, comfortable working independently in a high-growth environment

If you\'re a performance marketer who thrives on data, creativity, and impact, we\'d love to hear from you.

Apply now and help us shape the future of people and culture decisions.

*Rates depend on experience and client requirements