Paid Social, Paid Media Executive

Smile Digital; Newcastle upon Tyne; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A fast-growing digital marketing agency in Newcastle is seeking a Paid Social Executive to manage and optimize social campaigns on platforms like Meta and LinkedIn. With 2-3 years of relevant experience, you will drive performance and engage with clients, contributing to integrated strategies and campaign success. The role promises personal development and exposure to comprehensive marketing strategies.

Benefits

Regular personal development reviews

Dedicated learning budget

Opportunities to attend industry events

Qualifications

• 2-3 years of hands-on experience managing paid social campaigns, especially on Meta and LinkedIn.
• Strong understanding of paid social strategy and performance metrics.
• Proficiency in structuring and scaling campaigns for lead generation and e-commerce.

Responsibilities

• Own the planning, execution, and optimization of paid social campaigns.
• Drive performance against client KPIs across full-funnel strategies.
• Run day-to-day campaign management including audience building and bid strategies.

Skills

Campaign management

Audience segmentation

Performance metrics analysis

Client communication

Creative testing

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics 4 (GA4)

Job description

Paid Social Executive - Newcastle (Hybrid / Office based 3 days per week)

Paid Social, Paid Media, Meta, LinkedIn, B2B and B2C, fast growing team.

We are looking for an Paid Media, Paid Social Executive who lives and breathes paid social. The kind of person who can talk about audience segmentation and conversion-led campaign structure all day long.

We are partnered with an ambitious and genuinely people first client based in Newcastle, known for delivering impact driven paid social campaigns while also empowering the next generation of marketers through education. Working closely with clients to drive real performance and raise industry standards.

We are looking for a aid Social Executive to join their expanding team, someone who is ready to take ownership of campaigns, push performance forward, and play a key role in scaling paid social for major B2B and B2C clients.

This is a role for someone experienced enough to run campaigns confidently, but still hungry to grow, experiment, and learn in a fast paced paid social environment.

Your role will involve:

• Own the planning, execution and optimisation of paid social campaigns across Meta and LinkedIn (TikTok and Reddit experience a bonus but not essential)
• Drive performance against client KPIs across full-funnel paid social strategies
• Run day to day campaign management including audience building, bid strategies, creative testing, ad set pacing, and messaging variations
• Work in platform daily across Ads Manager, Campaign Manager, etc.
• Use GA4, platform dashboards and reporting tools to track performance, interpret data, and present clear insights
• Support integrated paid media strategies in collaboration with PPC colleagues
• Present results and strategic recommendations directly to clients
• Identify opportunities to scale budgets, test new formats, and refine structures
• Contribute to new business pitches with audits, insights and recommendations
• Work closely with creative and analytics teams to ensure ads land with maximum impact

What we need you to have:

• 2-3 years hands on experience managing paid social campaigns (Meta essential, LinkedIn in the main)
• Strong understanding of paid social strategy and performance metrics
• Able to structure and scale campaigns for both lead gen and e-commerce
• Experience testing creatives, writing briefs and giving feedback
• Confident communicator with client facing experience (or the ambition to get there)
• Organised, proactive, and able to juggle multiple clients and live campaigns
• A genuine passion for paid social, someone who follows developments in the space and is excited to try new things

Your personal development:

• Regular personal development reviews with tailored progression plans
• Exposure to broader performance marketing, including full-funnel and cross-channel strategy
• Dedicated learning budget for courses, training, events, and certifications
• Opportunities to attend and represent the client at industry events
• Genuine mentorship and the ability to shape your role as you grow

If you are excited by running performance led paid social campaigns, confident in the data but equally strong with clients and creative, and looking for a role where you can actually have input and grow, then apply now for immediate consideration