National Account Manager, Wholesale & Convenience

Lime Talent Ltd; London; On-site; GBP 55,000 - 65,000; Full time

Job summary

A leading global drinks business is seeking a National Account Manager for the Wholesale & Convenience team in London. This role involves managing key customer accounts, driving sales growth, and building strong relationships within the wholesale and convenience channels. The ideal candidate has proven experience in FMCG and strong negotiation skills. Attractive salary package and benefits offered.

Qualifications

• Proven experience as a National Account Manager or equivalent in FMCG.
• Strong track record in sales and profit growth.
• Excellent negotiation and influencing skills.

Responsibilities

• Manage relationships with national wholesale and convenience customers.
• Deliver sales, volume, and profitability targets.
• Lead customer business planning and negotiate terms.

Skills

Account Management

Negotiation skills

Sales growth

Customer partnerships

Financial analysis

Communication skills

Adaptability

Job description

Overview

Title: National Account Manager, Wholesale & Convenience; Location: London (3 days a week); Salary: £55-65k + benefits. This leading global drinks business is recognised for their diverse portfolio of iconic and innovative brands enjoyed by millions of consumers worldwide. With operations spanning international markets, they are committed to quality, sustainability, and growth — both for their brands and for their people. Their success is built on a passion for beverages, strong customer partnerships, and an entrepreneurial spirit that drives us to lead and shape the drinks industry.

Role Overview

They are seeking a highly motivated and commercially focused National Account Manager (NAM) to join the Wholesale & Convenience team. This role will be responsible for managing and developing key customer accounts across the wholesale and convenience channel, driving profitable growth, building strong relationships, and delivering against agreed business objectives.

Key Responsibilities

• Account Management: Own and manage relationships with national wholesale and convenience customers, acting as the main point of contact.
• Commercial Delivery: Deliver against sales, volume, and profitability targets while maximising opportunities for growth.
• Joint Business Planning: Lead annual and ongoing customer business planning, negotiating trading terms, promotional plans, and investment to achieve mutual objectives.
• Category Development: Work closely with Category and Marketing teams to ensure tailored plans drive distribution, visibility, and shopper engagement within the channel.
• Customer Engagement: Build strong, long-term partnerships with buyers and stakeholders, ensuring collaborative ways of working.
• Forecasting & Planning: Provide accurate forecasts and work with Supply Chain to ensure optimum service levels and on-shelf availability.
• Market Insight: Track competitor activity, market trends, and customer performance to identify opportunities and risks.
• Cross-Functional Collaboration: Partner with internal teams (Marketing, Category, Supply Chain, Finance) to deliver best-in-class customer execution.
• Reporting: Regularly review and report account performance, highlighting risks and recommending actions.

Key Skills & Experience

• Proven experience as a National Account Manager (or equivalent) within FMCG, ideally in Wholesale and/or Convenience channels.
• Strong track record of delivering sales and profit growth in a competitive market.
• Excellent negotiation and influencing skills, with the ability to build trusted customer partnerships.
• Commercially astute with strong financial and analytical skills.
• Highly organised, with the ability to manage multiple priorities and deadlines.
• Strong communication and presentation skills, with confidence in engaging senior stakeholders.
• Proactive, results-driven, and adaptable to a fast-paced environment.