National Account Manager, Impulse

剔偉; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading wellness company in the UK is seeking a National Account Manager, Impulse, focused on driving commercial performance within the impulse and convenience channel. This role involves managing key customer relationships, delivering revenue and distribution targets, and supporting execution at regional levels. Candidates should have proven FMCG experience, strong negotiation and relationship-building skills, and a data-driven approach. The position offers a competitive salary and various benefits such as private healthcare and flexible work options.

Benefits

Private Healthcare with Vitality

24 days holiday + birthday off

1 Wellness Day

Potential for company share scheme

TRIP product discount

Mindfulness support with Calm App membership

Dog Friendly office

Qualifications

• Proven experience as NAM, NAE or equivalent within FMCG.
• Experience working with wholesalers and convenience retailers.
• Strong communication and presentation skills.

Responsibilities

• Manage and grow national and regional accounts across convenience channels.
• Lead negotiations, pricing, and promotional agreements.
• Drive distribution and brand visibility.

Skills

Negotiation skills

Relationship building

Data-driven approach

P&L ownership

Job description

ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award‑winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

We are on the lookout for someone extraordinary to join us as National Account Manager, Impulse, to own and drive commercial performance across key customers in the Impulse and Convenience channel (e.g., petrol stations, convenience groups, wholesale customers). The role is responsible for delivering revenue, margin, and distribution targets while strengthening our brand presence in high-velocity, on-the-go consumption occasions.

As part of a small but growing Impulse team, the NAM will be both strategic and hands‑on, managing national relationships while supporting execution at regional and store level.

Key responsibilities include:

• Manage and grow national and regional accounts across the impulse/convenience channels

• Lead annual plans, negotiations, pricing, and promotional agreements.

• Identify and secure new business opportunities within the channel, driving distribution and brand visibility

• Collaborate with internal teams to deliver strong in-store execution, promotional activity, and NPD launches, providing clear briefs and follow-up

• Own customer P&Ls and deliver sales, margin, and promotional ROI targets

• Managing budgets and investments effectively

• Use EPOS and customer data to monitor performance, identify opportunities

• Provide regular forecasts, updates, and recommendations to the wider team

ABOUT YOU

• Proven experience as NAM, NAE or equivalent within FMCG (impulse, convenience, beverages, snacking, or related categories preferred)

• Strong negotiation and relationship‑building skills

• Experience working with wholesalers and convenience retailers

• Commercially astute with strong P&L ownership

• Comfortable operating in an SME environment: hands‑on, agile, resourceful

• Data‑driven approach with ability to turn insights into actions

• Excellent communication, presentation, and stakeholder‑management skills

This position is open to UK citizens, permanent residents, or individuals who have the legal right to work in the UK on a valid visa.

THE PACKAGE

• Salary DOE

• Private Healthcare with Vitality including Virgin Gym 50% off

• Holiday: 24 days + birthday off!

• 1 Wellness Day

• Pension plan

• Potential to take part in the company share scheme

• TRIP product discount & Friends+Family codes

• Mindfulness support with Calm App membership

• Breakfast and snacks provided

• Sleep support with monthly Dream Drops CBD Oil allowance

• Sabbatical: After 2 years of service, a 6-week sabbatical is available

• Dog Friendly office

• Regular team socials & events