National Account Manager

Border Biscuits Ltd; England; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

A leading biscuit manufacturer is seeking a National Account Manager to manage key UK accounts. You will be responsible for driving profitable growth and ensuring alignment with brand strategies. The ideal candidate has experience in grocery and convenience channels, and a strong track record in managing national accounts. A competitive salary and various perks are offered in this dynamic role.

Benefits

Competitive salary

Company car allowance

Annual OTE discretionary sales bonus

Professional growth opportunities

Friendly working environment

Free counselling and support services

Free 24/7 GP helpline

Salary sacrifice schemes

Paid volunteering opportunities

Qualifications

• Experience managing national accounts in grocery and convenience channels.
• Proven track record of delivering profitable sales growth.
• Experience in branded environments.

Responsibilities

• Build and maintain relationships with key accounts.
• Develop Joint Business Plans for customers.
• Implement promotional plans aligned with strategies.
• Conduct post promotional analyses.
• Forecast customer demand accurately.

Skills

Managing national accounts

Driving profitable growth

Data analysis for sales proposals

Understanding Product, Price, Place, Promotion levers

Job description

Location: Lanark, Scotland or Field Based (Remote based in North of England)

Salary : DOE up to £50k

About Us

Join our deliciously creative team at Border Biscuits, a renowned and leading biscuit manufacturer based in the picturesque town of Lanark. With 40 years of heritage, we craft the finest biscuits using traditional methods and quality ingredients. Our commitment to excellence has earned us numerous awards and a loyal customer base, making Border Biscuits a household name throughout the UK and beyond.

As we continue to expand our market presence, we\'re looking for a passionate and dynamic National Account Manager to join our team and help us spread the joy of our biscuits far and wide.

About You

Are you a dynamic and strategic sales professional with a sweet spot for biscuits? Do you have a knack for identifying opportunities and crafting innovative solutions that drive profitable growth? If you\'re enthusiastic about creating memorable experiences with our products, you might be the perfect fit for our team.

The Role

The National Account Manager is responsible for building and maintaining strong relationships within a portfolio of key accounts in the UK Grocery and Convenience channels. Their key objective is to deliver profitable growth for Border Biscuits across their account base in line with Border Biscuits 5-year strategy. A key focus for this role will be to drive continued volume growth of Border Retail and Mini-pack segments.

How You Will Impact

• Accountable for developing and maintaining strong long-term relationships with key customers
• Accountable for the generation of Joint Business Plans for each customer that drive growth at agreed levels of profitability for the Border brand
• Responsible for implementing a promotional plan that is aligned with Border brand values and strategy, the customers promotional strategy and with internal capacity constraints
• Responsible for conducting regular post promotional analysis to optimise promotional investment and enhance forecasting accuracy for future events
• Responsible for using internal sales reports to track, measure and evaluate trends, providing commentary to the Sales Director and to the wider business on performance versus targets
• Responsible for keeping abreast of industry and market trend and best practices, sharing learnings with the wider commercial team
• Accountable for ensuring that all relevant customer and internal administration is accurate and submitted on time
• Responsible for ensuring that customer availability is at agreed levels through regular contact with Supply Chain
• Responsible for supporting the Finance team to resolve any pricing issues with the customer base
• Accountable for budget planning within their account portfolio, preparing and presenting annually their individual account plans to the wider commercial team
• Accountable for accurately forecasting customer demand in line with Border monthly sales and operations cycle and updating on in month outlook weekly

What You Will Bring

• Experience of managing national accounts in the grocery and convenience channel.
• A clear understanding of the various levers to pull to deliver growth within grocery and convenience, e.g. Product, Price, Place, Promotion.
• Experience of working in a branded environment.
• Experience delivering profitable sales growth in previous roles.
• Experience in using data and insights to support sales proposals.

What We Offer

• A competitive salary with performance-based incentives that reward your success.
• Company car allowance
• Annual OTE discretionary sales bonus of up to 20%.
• Opportunities for professional growth and access to development programs to enhance your skills.
• A dynamic and supportive working environment with a friendly team.
• Access to free counselling and support services for personal and professional support.
• Free 24/7 GP helpline.
• Optional salary sacrifice schemes.
• Paid volunteering opportunities within Lanark.

If you are excited by this opportunity and ready to be part of our exciting journey, we would love to hear from you.

How To Apply

To apply for the position of National Account Manager at Border Biscuits, click apply now.

Applications accepted until the closing date of 12th October 2025. We look forward to hearing from you! Please note that interviews will begin immediately for this role and therefore the role may be filled before the closing date.

At Border Biscuits, we are committed to creating an inclusive and diverse workplace. We welcome applications from candidates of all backgrounds and experiences. Please note that only shortlisted candidates will be contacted for further selection stages.