Marketing Manager (Maternity Leave Cover)

The Body Coach; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading fitness brand in London is seeking a Marketing Manager to cover maternity leave. This role involves defining marketing strategies, collaborating on campaigns, and enhancing app communication. The ideal candidate has over 3 years of marketing experience, strong communication skills, and a passion for health and fitness. The position offers a supportive work environment and numerous employee benefits.

Benefits

Lifetime subscription to The Body Coach app

4-day working week

£500 annual personal development budget

Private healthcare

Qualifications

• 3+ years of experience in marketing, ideally in B2C subscription apps or health/fitness.
• Proven track record of launching effective marketing campaigns.
• Comfortable working with ambiguity and prioritizing in a fast-paced environment.

Responsibilities

• Define positioning, messaging and go to market strategy for new campaigns.
• Collaborate with marketing teams to deliver impactful launches.
• Lead on in-app communication strategy and work with CRM Lead.

Skills

Effective marketing campaigns

Excellent communication

Collaboration

Problem-solving

Attention to detail

Job description

About The Body Coach

The Body Coach is on a mission to make the world fitter, healthier and happier. Founded in 2012, the Body Coach has grown to become one of the biggest and most loved fitness brands in the UK. Joe Wicks started the journey handing out flyers at his local train station, trying to get customers to join his outdoor bootcamps in the park. Ten years and 600,000 clients later, the Body Coach brand is recognised around the world, and known for its accessible and fun approach to fitness and nutrition. With award-winning apps on iOS and Android, the business is reaching more people than ever before, and we are looking for the best people to help us on the next chapter of our journey. "Fitness can transform our physical and mental health. My dream is for it to help millions of people, no matter how fit you are, to smash your goals and feel amazing" - Joe Wicks

What The Job Involves

We\'re looking for a Marketing Manager to join The Body Coach to cover maternity leave.

Core Responsibilities

• Define positioning, messaging and go to market strategy for new campaigns, features or promotions. Collaborate with Marketing, Content, Product, Creative Teams and Paid Media agencies to deliver on-brand, high-impact launches across our different marketing channels
• Work closely with Product, Content, and CRM to ensure high adoption of new features and content launches
• Campaign Management with Paid Media agency. Briefing and collaborating with our Paid Media agency to deliver impactful campaigns that align with our tone of voice and brand ethos
• Gather user insights and competitive analysis to refine value propositions
• Supporting on top-of-funnel initiatives that grow brand awareness and perception (e.g. Lead Gen PDFs). Being involved in initial ideation for these with Content and collaborating with design, content and paid media to plan out messaging and how to reach different audiences
• Lead on our in-app communication strategy (from emails, to push, voice notes and in app messages) and work closely with our CRM Lead on delivering these
• Collaborate closely with Content & Marketing Team to craft copy that\'s clear, motivating and on brand with The Body Coach tone of voice. Continuously test and refine messaging across comms, organic and paid — using insights to guide creative direction. Monitor campaign results and user feedback to measure impact and improve future initiatives
• Lead initiatives to improve App Store Optimisation (Custom Product Pages, Product Page AB Tests)
• Reporting on the performance and outcomes of our marketing campaigns across our different channels and ensure any key insight and learnings are shared
• Working with B2B Lead on B2B marketing initiatives and support B2B marketing campaigns

Requirements

• 3+ years of experience in marketing, ideally in B2C subscription apps or in the health and fitness
• A proven track record of launching effective marketing campaigns and reporting on the impact of them
• A true collaborator, you enjoy working with others to make a big impact
• Excellent communication and interpersonal skills to collaborate effectively with our internal teams (Marketing, Content, Product) and external partners (e.g. paid media agencies)
• Comfortable working with ambiguity and prioritising in a fast-paced environment
• Passion for health, wellness, and fitness with a keen understanding of industry trends
• Creative, proactive and curious. You\'re a self starter who loves to solve problems
• Great attention to detail - from writing clear briefs to proofing campaigns and spotting typos
• Passion for our mission. You\'re excited to support The Body Coach on it\'s mission to make the world fitter, healthier and happier
• We are based in Richmond, London, and this role requires office presence on Mondays and Thursdays

Benefits

• We live by our mission - you\'ll get a lifetime subscription to The Body Coach app (plus a friends and family discount...get ready to be popular!) and discounts from our partners
• We operate a 4-day working week
• You can take time out of your day, on top of your lunch break, to exercise
• £500 annual personal development budget
• We offer private healthcare, a generous company pension, and an enhanced gender-neutral parental leave policy
• A fun, inclusive workplace that celebrates diversity in all its forms, where everyone feels they can bring their whole selves to work and be treated fairly, equitably, and respectfully

In keeping with the values of the Body Coach, we make all employment decisions without regard to race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.