Marketing Manager

White Recruitment Construction; Kidderminster; On-site; GBP 46,000 - 54,000; Full time

Job summary

A leading industrial engineering company is seeking a dynamic Marketing Manager to lead its strategic marketing initiatives. This role involves designing lead generation campaigns, enhancing brand visibility, and aligning marketing strategies with business goals. Ideal candidates will have at least 5 years of B2B marketing experience, preferably in industrial sectors. Offering a competitive salary of circa £50k, and a performance-based bonus of up to 10%.

Benefits

Competitive salary

Annual performance-based bonus

Professional growth opportunities

Collaborative team environment

Qualifications

• 5+ years of experience in B2B marketing, ideally within industrial sectors.
• Proven success in lead generation and brand-building initiatives.
• Strong analytical, communication, and project management skills.

Responsibilities

• Design and execute lead generation campaigns across channels.
• Enhance brand visibility and establish thought leadership.
• Align marketing strategies with overarching business goals.
• Execute impactful campaigns and optimise ROI using performance metrics.
• Track performance insights to continuously optimise and improve campaigns.
• Monitor industry trends for competitive positioning and consistent brand messaging.

Skills

B2B marketing

Lead generation

Brand visibility

Analytical skills

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM tools

Marketing automation tools

Job description

Marketing Manager

I am looking for a dynamic and results-driven Marketing Manager to lead the strategic marketing for an industrial engineering Group of companies. In this role, you will spearhead initiatives that generate leads, elevate brand visibility, and position the business as a leader in the industry.

Responsibilities

• Design and execute lead generation campaigns across channels.
• Enhance brand visibility and establish thought leadership.
• Align marketing strategies and plans with overarching business goals.
• Execute impactful campaigns and optimise ROI using performance metrics.
• Track performance insights to continuously optimise and improve campaigns.
• Monitor industry trends to ensure competitive positioning and consistent brand messaging.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 5+ years of experience in B2B marketing, ideally within industrial sectors.
• Proven success in lead generation and brand-building initiatives.
• Proficiency with CRM and marketing automation tools.
• Strong analytical, communication, and project management skills.

Benefits

• Salary: circa £50k (negotiable doe).
• Bonus: Up to 10% performance-based annual bonus.
• Professional Growth: Career development and skill enhancement opportunities.
• Collaborative Team: Work with a forward-thinking and purpose-driven team.