Marketing Executive

Royal National Lifeboat Institution; Poole; On-site; GBP 30,000 - 40,000; Full time

Job summary

A prominent charity organization in the UK is seeking a Marketing Executive to join their Legacy and In Memory Giving Marketing Team. In this role, you'll plan and deliver marketing campaigns aimed at acquiring legacy pledgers through various media channels. Responsibilities include supporting campaign delivery, building relationships with stakeholders, and understanding data to inform marketing activities. Ideal candidates will have experience in fundraising marketing, excellent communication skills, and a collaborative mindset. This position plays a vital role in the charity's mission as funding from legacies supports lifesaving operations.

Qualifications

• Experience in planning and managing fundraising/marketing campaigns.
• Experience in print marketing for cold acquisition across Press Ads and Inserts.
• Proven experience of working across multiple projects to tight deadlines.

Responsibilities

• Supporting Marketing Managers to deliver marketing campaigns and fundraising activity.
• Campaign planning and administration on offline and online channels.
• Building and maintaining relationships with stakeholders and volunteers.

Skills

Planning and managing fundraising/marketing campaigns

Building strong relationships

Excellent communication skills

Understanding of legacy fundraising

Job description

Role Overview

We're looking for a Marketing Executive to join our Legacy and In Memory Giving Marketing Team to specialise in the planning and delivery of campaigns. More specifically this executive will sit within our legacy acquisition pod and will work closely alongside our media agency to deliver acquiring legacy pledgers, intenders and enquirers through several different media channels. This team supports the RNLI by raising funds through gifts left to our charity in wills. This is an important time for the RNLI's Legacy fundraising team, with 6 out of 10 lifeboat launches funded by legacies this will be a key area of focus for the charity going forwards.

Responsibilities

• Supporting Marketing Managers to deliver marketing campaigns, projects, and other fundraising activity.
• Campaign planning, briefing and administration on a range of offline and online channels, such as Press Ads, Inserts, DRTV, PPC and PMax.
• Supporting on campaign delivery and briefing our in-house creative team and external media agency.
• Building and maintaining excellent relationships with a wide range of stakeholders and volunteers.
• Understanding and interpreting data to help inform and develop marketing activities.
• Managing purchase orders and timely goods receipting invoices.

Qualifications

• Experience in planning and managing fundraising/marketing campaigns.
• Experience in print marketing for cold acquisition across a variety of channels, such as Press Ads and Inserts.
• Be capable of building strong and collaborative working relationships, both within the existing team and with other teams and multiple stakeholders across the organisation.
• Proven experience of working across multiple projects to tight deadlines.
• Excellent communication skills (both spoken and written).
• Understanding of legacy fundraising (desirable).

About RNLI

Our purpose is simple, to save lives at sea. Since the 19th century, our crews have been risking their lives to save those who are in danger of drowning.

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.