Marketing Director UK And EU Direct

ORVEON; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global beauty company is seeking a Marketing Director to lead UK marketing strategy and execution. This role involves driving brand awareness through data-driven insights and managing integrated marketing campaigns across all channels. The ideal candidate will have extensive experience in the beauty or FMCG sectors, with proven leadership of high-performance teams and deep understanding of the UK market. Join a company that values innovation, growth, and community engagement.

Benefits

Hybrid First Model

Work From Anywhere for 6 weeks annually

Complimentary Products

Professional Development opportunities

Volunteer opportunities

Qualifications

• 7–10 years of marketing experience in beauty or FMCG sectors.
• Proven success in leading a high-performance team.
• Experience with omni-channel retail environments.

Responsibilities

• Lead strategic marketing for the UK and drive brand awareness.
• Manage integrated marketing campaigns across various channels.
• Oversee retail marketing plans and cultivate relationships with partners.

Skills

Agility and resourcefulness

Strong cross-functional influence

Strategic thinking

Experience in high-growth environments

Proven track record in retail excellence

Understanding of UK beauty market

Team leadership skills

Integrated marketing campaign management

Media planning and strategy

Degree in Marketing or Business

Education

Degree in Marketing, Business, or related field

Job description

Overview

Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands—bareMinerals, BUXOM, and Laura Mercier. Operating in 40+ countries, we are a global business with headquarters in New York and additional locations in major cities worldwide. We are committed to changing how the world thinks about beauty through honesty, co-creation, and sustainable impact. We are a team of passionate, entrepreneurial, and bold people working together to build something better. We believe we can accomplish more when we Face Forward Together.

About the Role

Objective of the role

As Marketing Director, you will take ownership of strategic and operational marketing for the UK. By aligning with the global brand vision, you will drive brand awareness and market growth through data‑driven insights, consumer trends, and competitive analysis. With a focus on digital, you will lead across all consumer‑facing channels and work in strong, strategic partnership with the General Manager. As the leader of the Marketing team, you will build strong relationships, communicate effectively, and foster cross‑functional partnerships with local, international and global colleagues to deliver business objectives. You will work closely with the global integrator to customize brand strategy for the UK market.

Strategic Marketing Leader

• With a 360‑degree approach, lead a comprehensive UK marketing strategy aligned with business objectives.
• Drive the planning, execution, and optimization of integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Shape NPD launch activations aligned with industry standards and business objectives.
• P&L responsibility for marketing budgets, lead the planning and phasing process. Ensure effective allocation of resources and maximize ROI.
• Optimize data and performance tracking – KPIs, ROI, consumer insights, and competitive intelligence.
• Collaborate with the local commercial team to develop and implement strategies that drive sell‑out by maximizing sell‑in opportunities, contributing to overall business growth.

Retail Excellence

• Drive digital excellence in how we bring our brands and brand activities to market across all channels including retail.
• Lead the Visual Merchandising team to ensure activations deliver impact at point of sale and support in delivering retail sales objectives.
• Raise brand awareness, accelerate conversion and consideration, and create memorable brand moments.

Communications

• Lead the UK communications strategy to support brand awareness, consumer engagement and relevancy within the local market with clear objectives & KPIs.
• Build strong working relationships with global partners to foster creative thinking, ensure consistency in strategy and synergy in execution.

Trade Marketing Strategy

• Oversee the planning and delivery of retailer marketing plans across the market.
• Cultivate and support relationships with key retail partners, ensuring cohesive brand messaging and activation across all channels.
• Set objectives and KPIs for campaigns; review post‑campaign results to ensure the strategy evolves to deliver business goals.

Category Management

• Shape category objectives and strategies. Develop growth plans for hero categories & SKUs, including NPD integration.
• Lead NPD forecasting in partnership with demand planning & commercial teams.
• Maintain and share competitor and trend awareness in the market.
• Partner with Demand Planning to build and maintain annual category‑level retail forecast, adjusting as needed to align with and achieve the UK sales target.

Team Centric

• Lead, mentor, and manage a dedicated marketing, communications and VM team to ensure effective execution of objectives & KPIs.
• Focus on cross‑functional, regional and global collaboration; drive planning, approval, and follow‑up of key projects to gain alignment from internal and external stakeholders.
• Support in delivering the Orveon culture and business values.

Profile, Skills and Experience Required

• Agile and resourceful – able to identify and act on new, high‑value opportunities.
• Strong cross‑functional influence and stakeholder management.
• Strategic thinker and clear communicator with vision.
• Experience in start‑up or high‑growth environments; comfortable navigating ambiguity.
• Proven track record in leading Retail Excellence with a modern omni‑channel approach.
• A strong understanding of the UK beauty market, with experience of working with digital, social, open sell, retailer.com and department store retail environments.
• An inspiring team leader with a proven track record in leading a high‑performance team through coaching, mentoring, and leadership.
• Proven success in managing integrated marketing campaigns with clear KPIs and post‑campaign analysis.
• Strong expertise in media planning and strategy, with a focus on maximizing brand visibility and engagement.
• Degree in Marketing, Business, or a related field
• 7–10 years marketing experience with demonstrated leadership roles in beauty or FMCG sectors.

What Orveon offers you

You are a creator of Orveon’s success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and foster growth. We are a human‑sized company, so your work will have a big impact. We invest in the well‑being of our Orveoners—both personally and professionally—and provide tailored benefits to support all of you, such as:

• "Hybrid First" Model – Flexibility to work remotely or in‑office, balancing virtual and face‑to‑face interactions. Minimum 3 days per week in the office
• "Work From Anywhere" – Freedom to work three (6) weeks annually from the location of your choice
• Complimentary Products – Free and discounted products on new releases and fan‑favorites
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities
• Community Engagement – Volunteer opportunities in the communities in which we live and work

Opportunities and Accommodations – Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page.

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