Marketing Assistant

National Skills Agency; Birmingham; On-site; GBP 24,000 - 30,000; Full time

Job summary

A leading training organization is seeking a Marketing Assistant to support their marketing team in planning and executing campaigns promoting apprenticeships and training services. Ideal for those passionate about marketing and education, the role involves managing content across digital channels and coordinating events. Candidates should have strong communication skills and at least 2 years of experience in a similar role. Competitive benefits include professional development support and generous holidays.

Benefits

Opportunity to gain hands-on marketing experience

Support for professional development

5% matched pension contribution

27 days holiday growing to 30

Life Insurance of 2.5x your salary

Qualifications

• Strong written and verbal communication skills.
• Passion for marketing, digital media, or education.
• Good organisational skills and attention to detail.
• Familiarity with social media platforms.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• 2 years equivalent experience in a similar role.

Responsibilities

• Assist in the creation and scheduling of content across digital channels.
• Support marketing campaigns to recruit learners and engage employers.
• Help maintain and update the company website using the CMS.
• Assist with email marketing and newsletters.
• Support the development of printed and digital marketing materials.
• Monitor social media engagement and provide basic analytics reports.
• Help coordinate events such as webinars.
• Conduct market and competitor research.

Skills

Strong written and verbal communication skills

Passion for marketing or education

Good organisational skills

Familiarity with social media platforms

Ability to work independently and as part of a team

Proficiency in Microsoft Office

2 years equivalent experience in a similar role

Tools

Design tools (e.g., Canva, Adobe Creative Suite)

Google Analytics

CRM systems or content management systems (CMS)

Job description

Role Summary

The Marketing Assistant will support the marketing team in planning and executing campaigns to promote apprenticeships and training services. This role is ideal for someone looking to develop a career in marketing, with a passion for education and skills development.

Key Responsibilities

• Assist in the creation and scheduling of content across digital channels including social media, website, and email.
• Support marketing campaigns to recruit learners and engage employers.
• Help maintain and update the company website using the CMS.
• Assist with email marketing, newsletters, and CRM updates.
• Support the development of printed and digital marketing materials (e.g., brochures, flyers, presentations).
• Monitor social media engagement and provide basic analytics reports.
• Help coordinate events such as webinars, and employer engagement events.
• Conduct market and competitor research to inform marketing strategies.
• Liaise with internal teams, learners, and partners to gather success stories and case studies.
• Ensure all marketing aligns with brand guidelines and compliance standards (e.g., Department for Education, Ofsted).

Person Specification

Essential:

• Strong written and verbal communication skills.
• Passion for marketing, digital media, or education.
• Good organisational skills and attention to detail.
• Familiarity with social media platforms (LinkedIn, Instagram, Facebook, etc.).
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• 2 years equivalent experience in a similar role.

Desirable:

• Experience with design tools (e.g., Canva, Adobe Creative Suite).
• Basic understanding of SEO, Google Analytics, or email marketing tools.
• Experience in an education, training, or apprenticeship environment.
• Familiarity with CRM systems or content management systems (CMS).

Benefits

• Opportunity to gain hands-on marketing experience in a growing training organisation.
• Support for professional development (e.g., marketing courses or apprenticeships).
• 5% matched pension contribution with the option of a generous salary sacrifice scheme
• 27 days holiday growing to 30 with length of service (plus bank holidays)
• Life Insurance of 2.5x your salary