Marketing and Business Development Manager

Julie Rose Recruitment; Bromley; On-site; GBP 50,000 - 70,000; Full time

Job summary

A respected recruitment agency is seeking a Marketing and Business Development Manager to lead innovative strategies driving growth for a law firm in Bromley. This key position merges marketing expertise with business acumen to enhance brand visibility and client acquisition. Candidates should have at least 7 years of experience in marketing within a regulated space, a proven record of successful campaigns, and strong skills in digital marketing and project management.

Qualifications

• Minimum 7 years' experience in marketing and business development, ideally within a legal or regulated environment.
• Proven track record of delivering growth and successful marketing campaigns.
• Experience with Legal 500 submissions and similar publications.

Responsibilities

• Develop and implement integrated marketing strategies.
• Design and execute the business development strategy.
• Define KPIs and monitor performance metrics.

Skills

Strategic thinking

Excellent communication

Digital marketing tools

Negotiation skills

Problem-solving

Project management

Tools

CRM systems

Analytics platforms

Job description

JRRL are partnering with a growing law firm in Bromley to recruit a Marketing and Business Development Manager. This is a strategic leadership role focused on driving sustainable profitability through innovative marketing initiatives, client acquisition, and partnership development. You will combine creative marketing expertise with strong business acumen to expand market presence, enhance brand visibility, and deliver measurable growth.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies to promote the firm’s services.
• Oversee digital marketing activities including social media, SEO, PPC, email campaigns, and content creation in collaboration with external agencies.
• Manage brand positioning and ensure consistency across all channels and materials.

Business Development & Growth

• Design and execute the firm’s business development strategy, working closely with Heads of Practice.
• Identify and pursue new business opportunities and strategic partnerships.
• Support fee earners in building and maintaining strong client relationships.

Data & Performance Management

• Define KPIs and monitor performance across marketing and business development activities.
• Manage lead generation processes, coordinating with outsourced call handling and internal teams.
• Analyse campaign results and market data to optimise strategies and budgets.
• Provide regular reports on progress, ROI, and key insights to senior management.

Team Leadership

• Foster collaboration across departments to align marketing initiatives with firm-wide objectives.
• Work with Heads of Practice to develop business development skills and ideas.

Person Specification

Experience

• Minimum 7 years’ experience in marketing and business development, ideally within a legal or regulated environment.
• Proven track record of delivering growth and successful marketing campaigns.
• Experience with Legal 500 submissions and similar publications.
• Strong background in managing budgets and cross-functional teams.

Skills

• Strategic thinker with strong business acumen.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.
• Ability to manage multiple projects in a fast-paced environment.
• Creative mindset with strong problem-solving skills.
• Passion for driving business growth through marketing and development initiatives.

Key Performance Indicators (KPIs)

• Revenue growth and client acquisition metrics.
• Lead conversion rates and client retention.
• Marketing ROI and campaign effectiveness.
• Brand visibility and engagement metrics.

This is an exciting opportunity to join a dynamic and supportive team, where you will play a pivotal role in shaping the firm’s growth strategy and market presence.