Marketing Administrator

Walham Limited; Scotland; On-site; GBP 25,000 - 35,000; Full time

Job summary

A local restaurant in Scotland is seeking a Marketing Administrator to support their marketing initiatives. The role involves curating social media content, planning email marketing campaigns, and conducting market research. Ideal candidates will have experience in social media management and strong communication skills. This position offers a dynamic environment with a focus on enhancing brand visibility and engagement.

Qualifications

• Experience in social media management and content creation.
• Strong communication skills for engaging with customers.
• Ability to analyze market trends and competitor activities.

Responsibilities

• Curate and manage content for social media platforms.
• Plan and execute email marketing campaigns.
• Conduct market research to identify opportunities.

Skills

Social Media Management

Content Creation

Email Marketing

Market Research

Job description

Overview

As a Marketing Administrator at Jahangir Balti & Tandoori Restraint, you will play a pivotal role in supporting the restaurant's marketing initiatives. Your responsibilities include, but are not limited to:

Responsibilities

• Social Media Management: Curate and manage content for social media platforms, ensuring consistent brand messaging.
• Monitor social media channels, engage with customers, and respond to comments and messages.
• Develop and implement social media campaigns to increase brand awareness and engagement.
• Content Creation: Create visually appealing and compelling content for various marketing channels, including social media, email campaigns, and the restaurant\'s website.
• Collaborate with graphic designers, photographers, and content creators to ensure high-quality and on-brand materials.
• Email Marketing: Plan, execute, and optimize email marketing campaigns to promote special offers, events, and updates.
• Manage customer databases and segment lists for targeted email campaigns.
• Event Promotion: Coordinate and promote restaurant events, special promotions, and collaborations.
• Collaborate with the events team to create marketing materials and ensure effective promotion before and during events.
• Market Research: Stay informed about industry trends, competitor activities, and customer preferences.
• Conduct market research to identify opportunities for growth and improvement.
• Collaboration with Partners: Liaise with external partners, influencers, and collaborators to enhance brand visibility and partnerships.
• Negotiate and manage marketing collaborations with local businesses and organizations.