Lifecycle & Retention Marketing Manager, SaaS

Elsevier; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading academic research company in Greater London seeks a Customer Lifecycle & Retention Marketing Manager to drive engagement for innovative subscription products. The role focuses on developing lifecycle marketing programs and optimizing messaging to enhance user retention. Key qualifications include experience in CRM marketing and proficiency with marketing automation tools. This position offers benefits supporting work-life balance and employee well-being, fostering a supportive environment for academic progress.

Benefits

Generous holiday allowance

Private medical benefits

Health screening

Life assurance

Competitive pension scheme

Employee Assistance Programme

Qualifications

• Experience in customer lifecycle, retention, or CRM marketing, especially with SaaS or subscription products.
• Proficient with marketing automation platforms.
• Strong written communication skills.

Responsibilities

• Develop and manage lifecycle marketing programs.
• Create and optimize automated messaging flows.
• Implement strategies to boost user engagement and encourage renewals.

Skills

Customer lifecycle marketing

Retention marketing

Data analysis

Communication skills

Marketing automation platforms

User engagement strategies

Education

Degree in Marketing or related field

Tools

Braze

Pendo

Adobe Analytics

Tableau

Job description

A leading academic research company in Greater London seeks a Customer Lifecycle & Retention Marketing Manager to drive engagement for innovative subscription products. The role focuses on developing lifecycle marketing programs and optimizing messaging to enhance user retention. Key qualifications include experience in CRM marketing and proficiency with marketing automation tools. This position offers benefits supporting work-life balance and employee well-being, fostering a supportive environment for academic progress.