Lead Growth Analyst Marketing

Wise; Greater London; Hybrid; GBP 75,000 - 100,000; Full time

Job summary

A financial technology company in Greater London is seeking a Lead Growth Marketing Analyst to drive growth and optimize marketing programs. In this role, you will collaborate with marketing and product teams, analyze performance, and identify new growth opportunities while employing data-driven strategies. The ideal candidate is experienced in marketing analytics, proficient in SQL and enjoys working in a diverse and inclusive environment. The role offers competitive benefits, including a flexible hybrid working model and a personal development budget.

Benefits

Stock options in a profitable company

Hybrid working model

Annual personal development budget

Private Medical Insurance

Discounted gym memberships

Paid sabbatical leave after four years

Qualifications

• Demonstrable experience in driving impact through new strategies.
• Experience working with Marketing teams across multiple channels.
• Technical ability in SQL, Python, or R.

Responsibilities

• Support growth and optimization of marketing programs.
• Collaborate with marketing and product teams.
• Analyze growth performance and identify opportunities.

Skills

Loyalty Marketing

Marketing

Google Analytics

Pardot

Attribution Modeling

Pivot tables

Salesforce Marketing Cloud

Data Visualization

Tableau

Customer Segmentation

Market Research

Analytics

Job description

We are looking for a (Lead) Growth Marketing Analyst to support the growth and optimisation of our Marketing program here at Wise. You will be part of the Growth Analytics function a new team formed to support how we understand what drives growth for Wise and how we can leverage these opportunities within our marketing channels and key marketing pillars.

This will be a high impact role working cross-functionally with our marketing and product teams and a wider community of analysts focused on growing the Personal and Business customer base for Wise.

You will work with the Marketing teams and Product Managers to understand the health of our different channels and programs today, what key levers exist in order to grow them, how we turn these into marketing opportunities and ultimately execute on the new strategies and testing for the channel. You will get the exposure to drive and build data products & tools that let us measure, optimise and scale our marketing activity for both businesses and personal customers.

At Wise we have autonomous teams who are running a multitude of marketing channels. Marketing executives creatives & analysts work together in these teams to get the right message in front of the right people at the right time.

Heres how youll be contributing :

• Be a member of the growth marketing analytics team which serves as an horizontal analytics team working with all channels and marketing leads to find and analyse areas of growth.
• Own one of our core workstreams within the team to unlock net new growth opportunities for the Marketing org; from creating frameworks to understand performance today globally identifying analytically and commercially the highest points of leverage within the program designing experiments and strategies to test these and quantifying the impact to growth.
• Partner with the Marketing Team Product Managers and product analysts to achieve alignment and influence the planning of the marketing teams.
• Facilitate performance discussions around our channels alongside your stakeholder partners and disseminate these updates to our Marketing leadership team and CMO.
• Collaborate with other growth marketing and regional analysts and feed these insights into the planning and opportunity identification for your workstream.

A bit about you :

You are an experienced analyst who is comfortable working with vague / ambiguous analytical problem areas in the marketing / growth space.

You have demonstrable experience in driving impact through new strategies from opportunity identification through to outcome.

Experience working with Marketing teams and stakeholders across a range of channels and problems.

You have technical breadth as an analyst from insight generation building data models building reporting and executing testing (a / b testing geo testing etc.).

You have experience working with complex data models in SQL (our warehouse is Snowflake) and analysing it using advanced SQL / Python / R.

(Desirable) You have worked in fintech or a similar high growth industry.

Were people without borders without judgement or prejudice too. We want to work with the best people no matter their background. So if you’re passionate about learning new things and keen to join our mission you’ll fit right in.

Also qualifications aren’t that important to us. If you’ve got great experience and you're great at articulating your thinking we’d like to hear from you.

And because we believe that diverse teams build better products we especially love to hear from you if you’re from an under-represented demographic.

Key benefits :

• Stock options in a profitable company
• Hybrid working model - whether its working from home working overseas school plays or life admin we get that flexibility is essential
• Annual personal development budget - whether its for books courses or conferences

Some of our benefits :

Base salary of 75000 - 100000 (based on experience)

Work from (almost) anywhere in the world for up to 90 days a year

Private Medical Insurance Life Insurance

Discounted gym memberships and cycle to work scheme

A paid 6-week sabbatical leave after four years

26 weeks maternity leave at full pay

An annual self-development budget

Annual Mission Days festival

Pet friendly offices

Lots of fun group activities like yoga running and boardgame nights

Find out more about our benefits

in our London office.

For everyone everywhere. We’re people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

We’re proud to have a truly international team and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it’s like to work at Wise visit.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work : No

Employment Type : Full-time

Key Skills

Loyalty Marketing, Marketing, Google Analytics, Pardot, Attribution Modeling, Pivot tables, Salesforce Marketing Cloud, Data Visualization, Tableau, Customer Segmentation, Market Research, Analytics

Experience : years

Vacancy : 1