Lead Generation Executive

Radius Limited; Crewe; On-site; GBP 28,000 - 35,000; Full time

Job summary

A reputable UK company located in Crewe is looking for a Sales Development Representative (SDR) to drive new business opportunities and support existing customer growth. The SDR will identify and nurture potential leads, book meetings for the sales team, and maintain ongoing relationships to enhance the customer network. Candidates should have proven sales experience, strong communication skills, and proficiency in CRM systems. The role offers a competitive rewards package along with the opportunity for career development.

Benefits

25 days holiday + bank holidays

Annual salary review

Pension plan

Life assurance

Employee fuel card scheme

Electric Vehicle salary sacrifice scheme

Employee assistance programme

24 hour wellness and healthcare assistance

Time off for fertility treatment and in the event of pregnancy loss

Cycle to work scheme

Qualifications

• Proven experience in a sales, business development, or lead generation role (preferably in a B2B environment).
• Strong communication skills, both verbal and written, with a confident and engaging phone manner.
• Proficiency with CRM systems and sales engagement tools.
• Ability to manage multiple prospects and priorities simultaneously.
• High levels of motivation, resilience, and a growth mindset.
• Strong organisational and time management skills with attention to detail.

Responsibilities

• Identify and research potential customers that fit the target market profile.
• Qualify leads based on budget and business need.
• Maintain regular communication with prospects to build trust.
• Schedule and confirm meetings or demos with prospects.
• Support ongoing engagement with existing clients to ensure satisfaction.
• Track daily activities and prepare weekly reports summarising outreach metrics.

Skills

Sales experience

Strong communication skills

CRM proficiency

Time management skills

Motivation and resilience

Tools

Salesforce

Job description

Job Description

The Sales Development Representative (SDR) plays a crucial role in driving new business opportunities and supporting growth within our existing customer base. This role is responsible for identifying, qualifying, and nurturing potential leads, booking meetings for the sales team, and maintaining ongoing relationships to help expand the company’s customer network and revenue.

The SDR acts as the first point of contact for many of our prospective clients, representing our brand with professionalism, enthusiasm, and a genuine commitment to helping customers find solutions that meet their needs.

Key Responsibilities

1. Prospecting

• Identify and research potential customers that fit the target market profile for our products and services.
• Build and maintain lists of qualified leads using Salesforce.
• Use outbound strategies such as cold calling, social selling, and targeted email campaigns to engage potential clients.

2. Lead Qualification

• Assess and qualify leads based on agreed criteria such as budget, business need, decision-making authority, and timeline.
• Qualify inbound (IB) enquiries and referral leads to ensure alignment with target customer profiles.
• Book meetings or product demonstrations for qualified leads with the relevant Business Development Managers (BDM).

3. Lead Nurturing

• Maintain regular communication with prospects to build trust and interest over time.
• Share relevant product information, updates, and tailored resources to keep prospects engaged.
• Record all interactions and lead progress within Salesforce to ensure a complete and accurate pipeline view.

4. Booking Meetings

• Schedule and confirm meetings or demos between qualified prospects and the wider BDM network.
• Manage scheduling efficiently across regions where applicable, maximizing efficiency through location management.
• Utilise a mix of communication channels (calls, emails, LinkedIn, video etc.) to maximise outreach success.

5. Managing Relationships

• Support ongoing engagement with existing clients to ensure satisfaction and retention.
• Identify opportunities for upselling or cross-selling within the current customer base.
• Conduct product demonstrations for existing customers to highlight new features and enhancements across all regions.

6. Reporting and Feedback

• Track daily and weekly activities, lead conversions, and booked meetings in Salesforce.
• Prepare weekly reports summarising outreach metrics, pipeline health, and meeting outcomes.
• Provide feedback to the sales and marketing teams to help refine lead generation campaigns, messaging, and qualification processes.

Qualifications

• Proven experience in a sales, business development, or lead generation role (preferably in a B2B environment).
• Strong communication skills, both verbal and written, with a confident and engaging phone manner.
• Proficiency with CRM systems (e.g., Salesforce) and sales engagement tools.
• Ability to manage multiple prospects and priorities simultaneously.
• High levels of motivation, resilience, and a growth mindset.
• Strong organisational and time management skills with attention to detail.

Additional Information

Your impact on Radius will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.

Not only will you have the chance to further your career development within Radius, but you’ll also have access to our competitive reward and benefits package.

Our benefits

• 25 days holiday + bank holidays
• Annual salary review
• Pension plan
• Life assurance
• Employee fuel card scheme
• Electric Vehicle salary sacrifice scheme
• Employee assistance programme
• 24 hour wellness and healthcare assistance via ‘Help@Hand’ by Unum
• Time off for fertility treatment and in the event of pregnancy loss
• ‘Cycle to work’ scheme

And of course, you will be part of a modern office space in Crewe that will provide you with an outstanding working environment.

Still Curious?

If you feel we are a good match for each other, you can apply online now!

If you’d like to understand more about the role or life at Radius before applying, then please contact our talent team via [e-mail].

Equal Opportunities

Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.

We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you.

We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

Note to recruitment agencies

We do not accept speculative recruitment agency CVs or profiles. Any unsolicited CV received by Radius will be treated as a gift and not eligible for an agency fee.

PSL agencies should only send CVs via our Applicant Tracking System, when approved to do so by the Radius Talent Team.