Junior Social Data Strategist

Dentsu Aegis Network; Manchester; On-site; GBP 25,000 - 35,000; Full time

Job summary

A global creative agency is seeking a Junior Social Data Strategist in Manchester. This role involves understanding audience behavior through social data to inform brand storytelling and campaign strategies. Applicants should have a passion for social media, strong analytical skills, and familiarity with social listening tools. This is a permanent, full-time position with an inclusive workplace culture.

Qualifications

• A passion for social media, culture, and audience behavior.
• Strong analytical mindset with the ability to interpret data.
• Comfortable using social listening and analytics tools.

Responsibilities

• Monitor online conversations to uncover sentiment and themes.
• Explore audience interests and build audience personas.
• Support the development of strategic reports with actionable insights.
• Track emerging trends and cultural moments.
• Collaborate with teams to turn insights into ideas.

Skills

Passion for social media

Strong analytical mindset

Comfortable using social listening tools

Clear communicator

Familiarity with major social platforms

Eager to learn and grow

Organised and proactive

Tools

Brandwatch

GWI

Sprinklr

Job description

Job Description:

A BIT ABOUT US

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

ROLE PURPOSE

We’re looking for a curious, culturally attuned and insight-driven thinker to join our Social Media Strategy team as aJunior Social Data Strategist. This role is ideal for someone who’s passionate about understanding audiences, spotting trends, and using social data to shape creative and strategic thinking.

You’ll help uncover what makes people tick online—translating platform behaviors, conversations, and performance metrics into actionable insights that guide brand storytelling, content development, and campaign strategy.

KEY RESPONSIBILITIES

Social Listening & Conversation Analysis

• Monitor online conversations to uncover sentiment, share of voice, and emerging themes.

• Identify cultural signals and audience reactions that can inform brand positioning and creative direction.

Audience & Community Insights

• Explore audience interests, behaviors, and affinities across platforms.

• Help build audience personas and map out passion points that drive engagement.

Strategic Reporting & Storytelling

• Support the development of weekly, monthly, and campaign reports that go beyond numbers—telling a story about what’s working, why, and what to do next.

• Collaborate with strategists and creatives to turn insights into ideas.

Trendspotting & Cultural Intelligence

• Track emerging trends, platform updates, and cultural moments that brands can tap into.

• Share proactive inspiration with the wider team to fuel agile thinking and relevance.

Competitive & Industry Benchmarking

• Keep tabs on competitor activity and industry best practices.

• Surface opportunities for differentiation and innovation.

Collaboration & Knowledge Sharing

• Act as a connector between data and strategy—ensuring teams are equipped with the latest insights and platform developments.

• Contribute to brainstorms, creative reviews, and strategic planning sessions.

QUALIFICATIONS & SKILLS

• A passion for social media, culture, and audience behavior

• Strong analytical mindset with the ability to interpret data and extract meaning

• Comfortable using social listening and analytics tools (e.g. Brandwatch, GWI, Sprinklr, etc.)

• Clear communicator who can turn insights into compelling narratives

• Familiarity with major social platforms and how people use them

• Eager to learn, experiment, and grow within a fast-paced, collaborative environment

• Organised, proactive, and able to manage multiple priorities

WORKING WITH US

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

INCLUSION & DIVERSITY

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-DC

Location: Manchester - Bonded Warehouse

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent