Integrated Marketing Manager

Career Moves Group; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A global technology company is seeking an Integrated Marketing Manager in London to develop and lead brand strategies for the EMEA market. The successful candidate will have over 10 years of marketing experience, particularly with consumer-facing brands, and will drive innovative campaigns that resonate culturally. They will collaborate with cross-functional teams, utilize analytics to track performance, and ensure effective communication with stakeholders. This role offers a competitive rate on a 12-month contract, centered on shaping marketing initiatives across the region.

Qualifications

• 10+ years of experience leading brand strategy and/or marketing for consumer brands in EMEA.
• Experience in identifying and leveraging insights and analytics.
• Experience developing bold, integrated marketing campaigns.

Responsibilities

• Develop brand strategy for EMEA initiatives.
• Understand local market insights and cultural trends.
• Create insightful briefs for creative narratives.
• Drive execution of marketing campaigns.

Skills

Brand strategy leadership

Consumer marketing campaigns

Cross-functional collaboration

Analytical skills

Social media strategies

Fluency in English

Job description

Integrated Marketing Manager

Location: London, UK
Length: 12 months
Duration: 23/02/2026 – 23/02/2027
Rate: £54.81 per hour (Inside IR35)
Hours: 40 hours per week

Job Description

Reality Labs is looking for a seasoned Brand Strategist to work across the RL wearables portfolio. This person will be responsible for developing distinctive, effective and integrated consumer marketing strategies that accelerate the growth of our EMEA business. This role will be integral in shaping our success in EMEA and have scope to creatively insert RL wearables into local culture.

The ideal candidate is an effective communicator and collaborator who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. They will have a deep understanding of consumer segmentation, insights and country-level cultural trends, as well as experience developing and launching successful and innovative integrated marketing campaigns in EMEA, applying analytical rigor to inform breakthrough campaigns. They will be passionate about launching industry first technologies and features, then identifying insights and audiences to drive best in class creative work.

To bring the world closer together, diversity is a must-have for Client, not an option. We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.

Responsibilities

• Develops and leads brand strategy for EMEA initiatives.
• Develop a deep understanding of local priorities (business targets, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.
• Work XFN to create insightful briefs drawing on different sources of insights and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.
• As the brief owner and key stakeholder of local campaigns drive creation and execution of breakthrough work that inserts our brands in local culture, which consistently deliver against business metrics.
• Working closely with EMEA insights team, implement and manage Analytics & Learning Agendas to demonstrate the impact and return of marketing investment for the business in the short- and long-term
• Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment.
• Cultivate strong working relationships with internal teams, including global and regional marketing teams, specifically Creative, Marketing Insights and Media as well as external agency partners, in the development of breakthrough and effective marketing.

Qualifications

• 10+ years’ experience leading brand strategy and/or marketing for consumer-facing brand(s) in the EMEA
• Experience developing marketing strategy and integrated consumer campaigns at well established brands
• Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence
• Experience in identifying and leveraging insights and analytics.
• Experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
• Written and oral fluency in English.
• Experience working cross functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution

Preferred Qualifications

• Experience leading marketing for a consumer technology brand in the EMEA
• Knowledge of the CE Retail Channel environment in the EMEA
• Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment
• Proven communicator, able to clearly articulate marketing’s role and the importance of the UK in driving the business
• Outstanding creative sense and effective and inspiring partner to creative agencies in developing stand-out marketing communications