In-App Copywriter And Content Strategist

Madfish; Remote; GBP 30,000 - 45,000; Full time

Job summary

An innovative AI company is seeking a creative and emotionally intelligent copywriter to shape the voice of a groundbreaking emotional AI assistant. You will craft engaging conversational content tailored for couples, developing a content strategy that resonates with users. The ideal candidate will bring experience in UX copywriting and a deep understanding of emotional communication dynamics. Join a passionate team working to help thousands of couples worldwide, with flexible hours and fully remote collaboration.

Benefits

Flexible hours

Fully remote collaboration

Emotional design training

Qualifications

• Advanced English speaker with impeccable grammar and emotional nuance.
• Proven experience in UX copywriting or relationship-related writing.
• Understanding of couple psychology is a plus.

Responsibilities

• Write in-app conversational content for partners.
• Develop gender-personalized content strategies.
• Collaborate with product and design teams.

Skills

UX copywriting

Emotional product content

Gender communication dynamics

Strategic thinking

Empathy

Job description

We’re building Entie, the world’s first emotional AI assistant for couples — designed to deepen emotional connection, reduce conflict, and help partners grow stronger together through personalized insights, smart routines, and meaningful interactions.

We’re looking for a creative and emotionally intelligent copywriter who can craft in-app content that resonates deeply with both men and women in romantic relationships. You’ll be shaping the voice and tone of the product while helping users feel guided, seen, and inspired every day.

✅ What you’ll do:

• Write in-app conversational content for both partners (e.g. AI chat flows, romantic prompts, reminders, onboarding, couple rituals).
• Develop content that’s gender-personalized (you’ll understand how to speak to men and women differently while staying aligned).
• Build and maintain a content strategy & editorial calendar for daily messages, feature guidance, and relationship check-ins.
• Contribute content ideas based on user goals, psychology, and emotional needs (we’ll give you full access to the system).
• Collaborate with product and design to shape user flows and emotional journeys inside the app.

💡 About You:

• Advanced English speaker with impeccable grammar and emotional nuance
• Proven experience in UX copywriting, emotional product content, or relationship-related writing
• Understanding of gender communication dynamics, attachment theory, or couple psychology is a huge plus
• You love clarity, empathy, and know how to write like a human, not like a bot
• You can think strategically, not just write — you help shape what users should see and when

💙 Why join us?

• You’ll work on a real product that helps thousands of couples worldwide
• Your words will influence how people communicate, connect, and love
• You’ll help design the emotional layer of the app
• Flexible hours and fully remote collaboration with a passionate founder

🧠 What Makes This Role Unique

• We provide emotional design training and relationship psychology insights — you’ll learn how couples think and feel, and use that to write smarter content
• Your words won’t just be read — they’ll guide real couples through better emotional connection