Head of Marketing Technology & Ad Operations

DAZN; London; On-site; GBP 200,000 +; Full time

Job summary

A leading sports streaming service is seeking a Head of Marketing Technology & Ad Operations in London. The role involves defining and executing a technology strategy to optimize global marketing efforts and drive subscriber growth. Candidates should have strong leadership skills and experience in CRM, marketing automation, and data infrastructure. The position offers competitive benefits and opportunities for flexible working.

Benefits

Access to DAZN

25 days’ annual leave

Private medical insurance

Pension contributions up to 5%

Enhanced parental leave

Learning and development resources

Flexible working opportunities

Qualifications

• Proven track record leading MarTech strategy in fast-paced, digital-first or subscription businesses.
• Experience building scalable marketing technology foundations across multiple regions.
• Commercially minded with ability to align tech investments to business outcomes.

Responsibilities

• Define and execute a global affiliate marketing strategy.
• Partner with technology teams to ensure CRM, APIs, and infrastructure meet marketing needs.
• Drive innovation in segmentation, lifecycle marketing, and predictive modeling.

Skills

Leadership

CRM expertise

Stakeholder management

Marketing automation

Data-driven decision making

Tools

CRM

CDPs

MAPs

Analytics platforms

Job description

Head of Marketing Technology & Ad Operations

Department: 77-893 - Subscription - Digital Acquisition Media

Employment Type: Full Time

Location: UK - London

Reporting To: Gareth Maritz

Description

As Head of Marketing Technology & AdTech at DAZN, you will be responsible for defining and executing a technology strategy that empowers world-class, data-driven marketing. You’ll lead the development, integration, and optimization of DAZN’s global MarTech and AdTech stack to drive personalized, scalable, and high-performing campaigns.

This is a critical leadership role at the intersection of marketing, data, and technology designed to enhance customer experience, unlock efficiency, and fuel subscriber growth in every region we operate.

The Role:

As Head of Marketing Technology at DAZN, you’ll shape the systems and platforms that power our global marketing efforts. From data and automation to personalization and performance tracking, you’ll ensure our marketing technology drives meaningful impact across channels and regions. Reporting to the EVP of Marketing, you will work cross-functionally to build a future-proof stack that enables smarter, faster, and more efficient marketing.

What You'll Be Doing:

• Define and execute a global affiliate marketing strategy driving scalable subscriber growth.
• Define and lead the global MarTech vision and roadmap aligned with DAZN’s growth and marketing objectives.
• Partner with core technology and engineering teams to ensure CRM, APIs, and infrastructure meet evolving marketing needs.
• Ensure seamless integration and interoperability across the tech stack to enable true omni-channel execution and personalization.
• Collaborate with marketing, product, data, and engineering teams to align tools and capabilities with customer journeys.
• Manage vendor relationships, contracts, and SLAs, ensuring best-in-class performance and scalability.
• Define and enforce best practices across tracking, attribution, automation, and data governance.
• Drive innovation in segmentation, lifecycle marketing, and predictive modelling to optimise engagement and retention.
• Lead, develop, and inspire a high-performing MarTech team.
• Establish clear metrics and provide regular reporting and insights to senior stakeholders.
• Champion a test-and-learn culture, enabling continuous iteration and improvement across channels.

What You'll Bring:

• Proven track record leading MarTech strategy in fast-paced, digital-first or subscription businesses.
• Expertise in CRM, CDPs, MAPs, CMS, analytics, and marketing automation platforms.
• Strong knowledge of data infrastructure, system integration, and API management.
• Deep understanding of tracking, attribution, and compliance in multi-channel environments.
• Experience building scalable marketing technology foundations across multiple regions.
• Strong leadership skills with ability to hire, develop, and manage cross-functional teams.
• Strong stakeholder management.
• Commercially minded with ability to align tech investments to business outcomes.
• Results-oriented, organised, and comfortable working in a dynamic, high-growth environment.
• A passion for sports, media, and innovation is highly desirable.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.