Head of Marketing Operations

Dentons; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A global law firm in London is seeking a Head of Marketing Operations to lead the marketing function's operational delivery. This role is crucial for optimizing marketing systems and ensuring the effectiveness of campaigns. The ideal candidate will have significant experience in a senior marketing operations role within a professional services environment, particularly in legal. Responsibilities include managing processes, technology, and data to achieve strategic objectives.

Qualifications

• Significant experience in marketing operations within a professional services environment.
• Proven ability in managing marketing systems and processes.
• Strong leadership and team management skills.

Responsibilities

• Oversee the operations of the marketing function.
• Implement best practice processes for marketing activities.
• Manage marketing technology platforms and data compliance.

Skills

Senior marketing operations experience

Leadership skills

Project management

Analytical abilities

Stakeholder management

Marketing technology platforms

Education

Degree in Marketing, Business, or related field

Job description

Overview

Department: Clients & Markets
Reports to: Director of Clients & Markets
Location: London / Scotland
Contract Type: Permanent
Hours: Full-Time

The Role

Dentons is at an exciting time in its strategy and a major focus on marketing and business development activity is seen as crucial to its success. The Head of Marketing Operations will lead the operational delivery of the firm’s marketing function, ensuring the effective running of our processes, management of technology and data ensuring we execute our marketing and BD initiatives with the greatest possible ROI. This role is responsible for optimising marketing systems, data, and workflows to support the firm’s strategic objectives and enable the team to deliver maximum impact. The Head of Marketing Operations will work closely with the Director of Clients & Markets as part of the function\'s senior leadership team and with key business stakeholders.

Responsibilities

Key Areas of Responsibility:

• Oversee the day-to-day operations of the marketing function, ensuring efficient processes and high-quality delivery.
• Develop and implement best practice processes, tools, and systems to support marketing activities and campaigns.
• Build on this year’s launch of a new client pipeline management system to optimise the data we extract to drive client growth.
• Work with the Head of Clients to launch a new-look client listening programme to the business so it is inculcated in our culture.
• Manage marketing technology platforms (e.g., CRM, email marketing, analytics tools) and ensure data integrity and compliance setting an AI strategy for the department.
• Work closely with stakeholders to support firm-wide marketing initiatives.
• Monitor and report on marketing performance metrics, providing insights and recommendations for improvement including the team\'s own metrics.
• Oversee the management of marketing budgets, ensuring effective allocation and ROI tracking.
• Support the development and delivery of marketing collateral, digital content, and event logistics.
• Ensure compliance with firm policies and relevant regulations in all marketing operations.
• Manage relationships with external vendors and suppliers as required.

Key Skills and Experience

• Significant experience in a senior marketing operations or related role within a professional services environment, preferably legal.
• Proven ability to manage marketing systems, data, and processes.
• Strong leadership and team management skills, with experience managing operational, digital and design services.
• Excellent organisational, project management, and analytical abilities.
• Strong communication and stakeholder management skills.
• Experience with marketing technology platforms and data analytics.
• Degree or equivalent qualification in Marketing, Business, or a related field.

Personal attributes

• Process-driven, detail-oriented, commercial and proactive.
• Collaborative and able to build relationships at all levels.
• Adaptable, innovative, and resilient.

Firm Profile

Across more than 80 countries, Dentons helps you grow, protect, operate and finance your organisation by providing uniquely global and deeply local legal solutions. Polycentric, purpose-driven and committed to inclusion, diversity, equity and sustainability, we focus on what matters most to you. www.dentons.com

Inclusion and Diversity

We are committed to building an inclusive culture here at Dentons where our people can thrive, regardless of their background or circumstance. As well as being the right thing to do, it makes good business sense too. A richness of backgrounds, experiences and perspectives helps us best serve our clients and the communities in which we operate. You can find out more about inclusion and diversity at Dentons here: Inclusion and Diversity.

Equal Opportunities

Dentons is committed to providing equal opportunities for all. We welcome applications from everyone including of any age, ethnicity, religion, sex, sexual orientation, gender identity, nationality, neurodiversity, disability, or with parental or caring responsibilities. We also offer flexible working hours.

During the application process, all applicants have the opportunity to tell us about any adjustments or support they require so they are able to perform at their best. Any information you share with us during the application process is treated in confidence.

If you have any questions about this or the role criteria, please email [e-mail]

NO AGENCIES PLEASE

If you are interested in applying for this position, we welcome direct applications via our careers page, but if you have any questions beforehand, please email [e-mail]. Enquiries only please – applications will not be accepted via email.

Please note that we will not accept unsolicited CVs sent to the business, nor will we accept any associated terms of business.