Head of Marketing Insights - ASE

Entain; City Of London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading gaming company based in London is seeking an experienced Marketing Insights Lead to guide strategic decision-making across key international markets. The ideal candidate will have over 10 years of experience in marketing measurement and the ability to influence senior stakeholders. This role offers a competitive salary, hybrid working, and numerous benefits including a generous bonus scheme and private medical insurance.

Benefits

Generous group bonus scheme

Hybrid working - 2 days in the office

Private medical insurance

Pension scheme - matched to 6%

Ability to buy and sell holiday

Free subscription to wellbeing app Unmind

Additional 'It's Your Game' day off

Entain & Enhance days - 2 paid days for development

Share save scheme

Qualifications

• 10+ years' experience in marketing measurement, in-house or with a specialist provider.
• Ability to build models and measurement frameworks from scratch.
• Strong analytical abilities to influence senior stakeholders.
• Understanding of translating data to high-impact recommendations.
• Experience collaborating with cross-functional teams across markets.

Responsibilities

• Build marketing measurement practice with a skilled data team.
• Lead measurement initiatives like marketing mix modelling and attribution.
• Develop actionable recommendations for investment decisions.
• Translate measurement outputs into commercially aligned insights.

Skills

Marketing measurement

Analytical mindset

Influencing senior stakeholders

Data translation into insights

Collaboration across international markets

Job description

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Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

We're looking for an experienced Marketing Insights Lead to guide strategic decision-making across Entain's ASE region. Working with a marketing budget of ~£200M and supporting key markets including Brazil, Canada, Spain, Portugal, and Greece, you'll play a pivotal role in shaping how we invest, optimise, and scale. This role reports directly to the VP of Finance & Strategy, offering significant exposure and influence across regional leadership.

• Build a best-in-class marketing measurement practice from the ground up, supported by a skilled data team building the required data pipelines and models.
• Lead core measurement initiatives including marketing mix modelling, attribution, incrementality testing, and brand lift studies.
• Develop clear, actionable recommendations that inform investment decisions and guide the region's MD and marketing teams.
• Translate complex measurement outputs into commercially aligned insights that drive performance and growth across diverse markets

Qualifications

• 10+ years' experience in marketing measurement, either in-house or with a specialist provider (e.g., Nielsen).
• Demonstrated ability to build models and measurement frameworks from scratch.
• Strong analytical mindset with the confidence to influence senior stakeholders.
• Deep understanding of how to translate data into practical, high-impact recommendations.
• Comfortable operating across multiple international markets and collaborating with cross-functional teams.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in London, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 2 days in the office
• Private medical insurance
• Pension scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It's Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days - 2 paid days off to focus on your professional or personal development
• Share save scheme

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supportive community where everyone is celebrated for being themselves.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.