Head of Marketing

Frasers Group; Manchester; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading digital marketing firm in the UK is seeking a Head of Marketing to drive growth through multi-channel strategies. The ideal candidate will have 3-5 years of marketing experience, a strong background in performance marketing and brand management, and excellent relationship-building skills. This role offers flexible hybrid working and exciting prospects within a fast-growing industry.

Benefits

Private health cover

Various discounted products and services

Flexible hybrid/remote working

Qualifications

• 3-5 years of marketing experience in a similar 'Head of' role.
• Experience in brand management.
• Strong analytical and financial skills.

Responsibilities

• Develop and execute integrated marketing plans.
• Monitor KPIs and adjust strategies accordingly.
• Manage the brand's marketing budget.

Skills

Performance marketing

Brand management

Budget management

Data analysis

Relationship building

Job description

Working with exciting brands across the entertainment sector, you'll be supporting the development of the overall marketing strategy, with a view to driving growth for your brand through excellent marketing execution. If you have a strong, hands‑on, performance marketing background, with a real appreciation of how all areas of marketing interlink for a successful multi‑channel approach, this role will offer you the perfect blend between marketing strategy, multi‑channel marketing deliverability, campaign analysis, and cross‑department relationship building and stakeholder management. All within an exciting growth sector that rewards creativity and a strong customer experience. The Job... Supported by a squad of specialists across disciplines including social media & content, retention & loyalty, VIP marketing, conversion optimisation, SEO, affiliates, and more, it'll be on you to develop the overall marketing strategy and driving growth and marketing performance.

Responsibilities

• Partnering closely with shared services such as acquisition, to execute across their paid, earned and owned channels.
• Leading the development and execution of an integrated marketing plan to deliver against commercial priorities.
• Continually optimising performance across the marketing mix and delivering insights and opportunities to the commercial lead and working closely with the commercial team to define priorities and assist with specific go‑to‑market activities.
• Creating and controlling the brand's marketing budget with effective and accurate forecasting and spend.
• Evaluating marketing activities to track the effectiveness of each investment.
• Monitoring KPIs, verifying against market trends, and suggesting pivots to strategies when needed.
• Ensuring a high quality and a 360‑approach in execution of marketing plans and communicating the brand's vision and mission across all channels.
• Aligning with agencies when needed (PR, Advertising, Creative, Media).
• Modelling behaviours, regularly leveraging marketing insights data to inform marketing planning and optimisation opportunities.
• Partnering with Marketing Operations to ensure all marketing execution is properly set up in systems and tools for tracking / reporting.
• Leading the brand stewardship, ensuring legal compliance and adhering to brand standards in all executions.

You’ll be a high performing all‑round marketer, with particular success across performance marketing. You’ll be at home in a fast‑paced environment, spinning plenty of plates at the same time.

Required Experience

• 3-5 years of marketing experience in a similar “Head of” role.
• Minimum 1-2 years experience in brand management.
• Comfortable with high‑level, strategic thinking, and hands‑on implementation, with close attention to detail.
• Experienced within a highly commercial environment, with a deep understanding of growth metrics and KPIs, and strong instincts for where the greatest gains, at the fastest speed, can be made.
• Budget management experience with strong analytical skills, financial skills and P&L understanding.
• Capability to analyse data, drawing conclusions to provide key insights and action plans.
• Highly organised with keen prioritisation skills to effectively manage marketing activity roadmaps.
• Strong negotiation skills and experience with vendor management.
• Experience in both traditional and digital advertising.
• A keen understanding of social media and community management.
• Excellent relationship building and influencing skills.
• Ability to travel to and from Cyprus, for up to 50% of time for first 18 months to support an ongoing acquisition.

The Company… This is a digital marketing business enjoying hyper‑growth at the moment. They are experts within the entertainment arenas. The Head of Marketing position is a key role within the business, and you’ll have the chance to work within teams and on the types of brand projects you won’t be able to anywhere else. They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

Benefits

In addition to an attractive salary DOE, the company also provides flexible hybrid / remote working, along with exciting future prospects.

• Private health cover
• Various discounted products and services