Head of Marketing

SE Trains Ltd; Greater London; Hybrid; GBP 60,000 - 71,000; Full time

Job summary

A leading train operator in London is seeking a Head of Marketing to develop and implement marketing strategies that align with revenue targets. This role involves leading a high-performing team, managing a substantial marketing budget, and driving innovation across the network. The ideal candidate will possess a degree in business or marketing, a strong understanding of the marketing mix, and excellent leadership skills. This position offers a salary of up to £71,000 per annum and hybrid working options.

Benefits

Free rail travel

Flexible working arrangements

Inclusive workplace initiatives

Qualifications

• A strong understanding of the full marketing mix including digital, CRM, PPC, and SEO.
• Experience in creating compelling marketing narratives based on research and data.
• Proven track record of developing high-performing teams.

Responsibilities

• Set the marketing direction aligned with revenue targets.
• Lead and develop a high-performing marketing team.
• Drive innovation and seek opportunities to enhance branding.
• Manage the marketing budget ensuring measurable value.

Skills

Leadership skills

Creative judgment

Commercial growth mindset

Digital fluency

Effective communication

Data analysis

Education

Degree in business/marketing

Job description

Overview

We\'re seeking a Head of Marketing (salary up to £71k) to join our team based at our Head Office in London Bridge (hybrid working - 3 days on site). As the first Train Operator to integrate track and train under a single leadership team, there has never been a more exciting time to come aboard and help shape the way passengers experience our railway as we journey together towards Great British Railways.

Responsibilities

• Set the marketing direction for Southeastern, defining an annual strategy aligned with revenue targets and wider business priorities.
• Lead, motivate and develop a high-performing marketing team, as well as our media and creative agency partners.
• Use the full marketing mix, including digital, CRM, PPC, SEO and multichannel campaigns to unlock commercial growth and maximise ROI.
• Oversee the marketing budget and ensure every activity delivers measurable value.
• Drive innovation across the network, seeking new opportunities with brands, partners and communities.
• Ensure consistent branding, unified messaging and strong collaboration with Communications to maximise reach.
• Represent Southeastern within industry groups and work closely with other train operators and the Department for Transport.
• Are you motivated by the opportunity to drive commercial growth and bring fresh ideas to one of the busiest rail networks in the country? You are commercially minded with a clear understanding of how marketing drives revenue and ROI.
• You\'re a strategic thinker using research, data and insight to create compelling marketing narratives.
• You bring creative judgement with experience delivering standout campaigns.
• You\'re digitally fluent with excellent knowledge of multi-channel, online and CRM activity.
• You\'re an effective communicator and persuasive influencer.
• You\'re proactive, innovative, and always looking for \"what if?\" opportunities.
• You have confident project and people leadership skills.

Qualifications

• A degree or qualification in business/marketing (or equivalent experience).

About Southeastern

As proud members of the Armed Forces Covenant and Disability Confident Scheme, we will offer you an interview if you apply under these schemes and meet the minimum criteria for the role. Find out more here.

Company and Benefits

We\'re one of Britain\'s busiest train operators, serving London, Kent and parts of East Sussex. We run over 1,700 trains a day, carrying more than 500,000 passengers and serving 180 stations. This is a journey we\'re fully committed to and we\'re proud to have been named a \"Great Place to Work\" at the 2023 National Rail Awards and endorsed as a WORK180 Employer for Women. Our Safeguarding Team works to keep our customers, colleagues, and the public safe by improving safeguarding measures and knowledge so everyone gets home safe, every day.

Salary Up to £71,000 per annum plus free rail travel