Head of Global MediaDe Beers LondonCorporate Relations

De Beers Group; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global luxury goods company seeks a Media Strategy Manager in Greater London. This role involves leading global performance media channels, driving engagement across social platforms, and managing media strategies aligned with business objectives. Candidates should have a proven track record in media strategy leadership, exceptional analytical and communication skills, and a passion for innovation. The position emphasizes collaboration, accountability, and continuous improvement in a dynamic environment.

Qualifications

• Proven track record in leading media strategies and teams.
• Expert level of analytical skills and global media channels.
• Exceptional communication and leadership skills.

Responsibilities

• Own and drive global performance media channels planning.
• Manage media strategy to serve brand objectives.
• Track and evaluate platform successes and opportunities.

Skills

Analytical skills

Communication skills

Leadership skills

Media strategy

Job description

Job Description :

In this role, you will own and drive all globalperformance media channels planning and execution,increase consumer & client awareness and traffic across Omnichannels. While working to define, monitor and report on all media ROIs and KPIs.

Key Responsibilities :

Brand Paid Media

• Lead media strategy that serves the brand objectives, including all paid media channels, e.g. OHH, Print, Digital, etc.
• Partner with 360 project teams to provide informed counsel on media strategy and resources.
• Manage media briefing process with media agencies, including briefing notes and follow-ups.
• Manage media site visits, co-ordinating with journalists and site teams to ensure smooth delivery.
• Proactively identify, develop and support delivery of new media opportunities.
• Give input to the brand & content team with regards to assets needs for media campaign.
• Work with media agency and Insights team to track media results, learning and implications.
• Build one-on-one relationships with key international top tier and trade journalists on behalf of the business.

Performance Media

• Manage a direct report of Performance Media who is responsible forallglobalperformancemedia channels(Digital Search, Programmatic,SEO) as outlined below.
• Programme global and localperformancemedia plans in line with business objectives.
• Manageglobalperformance mediacalendar, budget and reporting (ROI / KPI tracking).
• Manage all performance media briefing / planning / implementation process, across agencies and all markets globally.
• Coordinate creative content planning / sharing for allperformancemedia channels.
• Manage all third partyperformance media investments / campaigns, e.g. NAP.
• Liaison withbrand marketing, product marketing and social teams to ensure consistent brand communications messages and content.
• Partner with commercial and UX teams to improve Omni experience and ecommerce business.

Social Media

• Manage a direct report of Social Media who is responsible for social media strategy for global platforms and China specific platforms as outlined below.
• Create a content strategy across Instagram,InstaLive and Stories, Facebook, LinkedIn, Pinterest, YouTube, Twitter, Google+, WeChat, Weibo, Youku, in partnership with content and brand marketing teams as well as external agencies.
• Become main point of contact and centre of expertise for algorithms optimisation of all platforms.
• Track and evaluate all platforms’ successes / opportunities and process improvement.

Qualifications : What You’ll Do

• Act Like an Owner : Take full responsibility for the media strategy and execution, ensuring alignment with business goals.
• Create Clarity : Clearly define objectives, expectations, and standards for media elements. Communicate effectively to ensure alignment and understanding across teams.
• Empower Teams : Foster a collaborative environment where team members are encouraged to innovate and take ownership of their work. Support and enable colleagues to perform at their best.
• Succeed Together : Build strong cross-functional relationships to ensure cohesive and successful execution of initiatives.
• Challenge Conventions : Continuously seek and implement innovative solutions. Be open to new ways of thinking and encourage creativity within the team.

Who You Are

• Proven track record in leading media strategies and teams.
• Expert level of analytical skills and global media channels
• Exceptional communication and leadership skills.
• Demonstrates a proactive and accountable mindset. High attention to detail and commercial acumen.
• Data-driven to inform decisions and strategies, ensuring clarity and precision in your approach.
• Ability to drive continuous improvement.
• Innovative thinker with a passion for enhancing efficiencies and a client-first approach.
• Consistently striving for excellence and continuous improvement.
• Committed to fostering a positive and inclusive work environment.
• Celebrates achievements, learns from challenges and contributes to a positive work environment.