Head of eCommerce Marketing

Harrods; City Of London; Hybrid; GBP 75,000 - 95,000; Full time

Job summary

A luxury department store in London is searching for a Head of Ecommerce Marketing to lead their performance marketing strategy. This role involves managing a significant budget and spearheading AI-driven innovations to enhance online growth and efficiency. You will oversee a talented team while ensuring compliance with marketing standards. If you have a strong background in ecommerce marketing with leadership capabilities and are passionate about driving results, we encourage you to apply.

Qualifications

• Proven track record managing multi-million-pound budgets for profitable growth.
• Experience in ecommerce marketing with AI-driven optimisation tools.
• Strong leadership skills and ability to navigate ambiguity.

Responsibilities

• Develop and execute ecommerce marketing strategies leveraging AI.
• Manage a £10m marketing budget and ensure profitability.
• Oversee migration of affiliate network ensuring compliance.
• Drive campaigns aligned with brand moments for omnichannel measurement.

Skills

SEO

Paid search

Paid social

Affiliate marketing

Leadership

Stakeholder management

Job description

As Head of Ecommerce Marketing (12-month maternity cover), you will own the performance marketing strategy across SEO, paid search, paid social, and affiliates. This role combines strategic leadership, technical expertise, and commercial acumen to deliver profitable online growth. You'll manage a £10m budget, lead a team of 10 specialists, and champion AI-driven innovation to enhance efficiency and customer experience.

Responsibilities

• Develop and execute a future-ready ecommerce marketing strategy leveraging AI, automation, and multi-platform search.
• Lead and optimise a £10m performance marketing budget, ensuring profitability and efficiency.
• Oversee the migration of the affiliate network from Rakuten to Partnerize, ensuring continuity and compliance.
• Drive innovation through AI‑led bidding, predictive modelling, and creative automation with a robust test‑and‑learn roadmap.
• Collaborate cross‑functionally to align campaigns with brand moments and enhance omnichannel measurement and data utilisation.

Qualifications

• You are a strategic leader with deep expertise in SEO, paid search, affiliates, and paid social. You thrive in fast‑paced, digitally‑driven environments and have a proven track record of managing multi‑million‑pound budgets to deliver profitable growth.
• Proven experience managing large‑scale ecommerce marketing budgets and delivering measurable growth.
• Strong knowledge of AI‑driven optimisation tools, performance marketing technology, and affiliate ecosystems.
• Exceptional leadership and stakeholder management skills, with the ability to navigate ambiguity and drive transformation.

Working Flexibility

Depending on your role, you may be fully on‑site or have a mix of on‑site and home working – this is what we refer to as 'Hybrid'. Our hybrid working policy allows colleagues to work from home for part of the week, with a minimum of three days on‑site, depending on business needs.

About Harrods

Harrods is one of the world's leading luxury department stores and we're becoming a destination for top designers, and the most sought‑after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world's most inspiring shopping experiences. Our Promise to You Help us make the impossible possible for our customers and we'll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. Uniquely You Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional. If you want to know more about life at Harrods, search #TogetherHarrods on LinkedIn, or follow us on Instagram @togetherharrods.