Head of Digital PR | Embryo

Embryo; Manchester; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A digital marketing agency in Manchester is seeking a Head of Digital PR to lead and expand their digital PR offerings. The role involves hands-on delivery of client work, team management, and developing strategic campaigns. The ideal candidate will have over 5 years of experience in the field. The position offers a salary of £55k – £65k per annum, a hybrid working pattern, and various employee perks including health care and gym discounts.

Benefits

Private Bupa health and dental care

50% off gym membership

120 flexipoints for perks

Full day off on birthday

Yearly company trip

Qualifications

• 5+ years’ experience managing DPR campaigns and strategies.
• Proven record of leading and growing DPR teams.
• Experience managing large, multi-industry client accounts.

Responsibilities

• Set clear performance expectations and conduct reviews.
• Audit and optimise live campaigns to improve results.
• Build and maintain relationships with key accounts.

Skills

Managing DPR campaigns

Leading teams

Client account management

SEO and content strategy

Communication skills

Tools

DPR tools and software

Job description

Working pattern: Hybrid, 2 days in the Manchester office per week

Salary banding: £55k – £65k per annum

We are looking for a strategic, entrepreneurial leader to grow Embryo’s Digital PR offering into a core pillar of our agency. You will start in a hands-on capacity, delivering client work such as press releases, outreach and campaign execution. Over time the role will develop into a leadership position, building and managing a high-performing team and setting the vision for DPR at Embryo.

Key Responsibilities:

Leadership & Team Development

• Set clear performance expectations, conduct reviews and address performance gaps constructively
• Ensure role clarity between Client Services and Service teams for smooth collaboration
• Monitor team time tracking, utilisation and efficiency with the Head of Organic and Operations team
• Maintain and ensure correct use of departmental templates and documentation
• Support resource planning, scheduling and capacity allocation
• Manage profitability, costs and resource efficiency
• Lead, mentor and develop the DPR team, fostering high performance and ongoing professional growth

Performance & Strategy

• Audit and optimise live campaigns to improve coverage quality and results
• Stay ahead of industry trends to deliver innovative and newsworthy campaigns
• Monitor key account performance, ensuring strategies meet client goals and link to wider organic KPIs
• Collaborate across departments for unified growth and reporting

New Business & Client Growth

• Support new business through audits, strategies, pitch materials and attending meetings
• Assist Client Services with renewals and upsells
• Ensure DPR strategies align with best practices and agency standards

Client Relationships & Reporting

• Build and maintain relationships with key accounts and ensure strong client engagement across the team
• Oversee reporting to clearly communicate KPIs and results
• Monitor service levels to avoid over or under servicing and address risks with the Operations Director
• Support strategies for at-risk or under-review clients

Learning & Development

• Stay current with DPR tools, trends and techniques
• Test and integrate new platforms, tools and AI to improve efficiency and performance
• Ensure the team meets personal and departmental goals

Short-Term Hands-On Delivery

• Develop and execute creative DPR campaigns to drive coverage, links and brand visibility
• Conduct proactive outreach to media, influencers and journalists
• Write compelling press releases and content
• Respond to real-time news and trends for quick-win opportunities
• Track campaign performance, providing actionable insights and integrated reporting

Skills & Knowledge

• 5+ years’ experience managing DPR campaigns and strategies
• Proven record of leading and growing DPR teams
• Experience managing large, multi-industry client accounts
• Strong understanding of SEO, content and DPR strategy
• Proficient in DPR tools and software
• Excellent communication, feedback and conflict-resolution skills
• Demonstrates company values in all interactions

Opt-in to enjoy private Bupa health and dental care.

50% off your gym membership

Whether you're already a gym bunny or need that extra push to get yourself on the treadmill, we can help make it that little bit easier.

We're passionate about supporting the overall well-being of our team. Enjoy 120 flexipoints to spend however you wish on a variety of perks.

Hybrid Working

We offer our team flexible working schedule with an office rota.

Full day off on your birthday

Happy birthday to you!

Yearly company trip

If company goals are achieved, #TeamEmbryo are whisked away on a company trip. In 2024, we spent three amazing days in Marrakesh!

Interested in joining?

Send us your CV or take a look at our current openings below, we are always on the lookout for new talent to join our expanding team!

Apply for our Head of Digital PR position today!

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