Head of Brand - Luxury

Sphere Digital Recruitment; Greater London; Hybrid; GBP 100,000 - 120,000; Full time

Job summary

A prestigious luxury brand group in London is seeking a Group Head of Brand to lead and elevate its portfolio. This senior leadership position requires significant experience in luxury brands and a proven track record in competitive markets. Responsibilities include defining brand strategy, managing a senior team, and ensuring consistency across all consumer touchpoints. The ideal candidate will thrive in a fast-moving environment and be capable of strategic vision and execution. A competitive salary package is offered with hybrid working options.

Benefits

Benefits

Hybrid work

Qualifications

• Significant experience in luxury or premium consumer brands.
• Proven track record of brand building in competitive markets.
• Strong strategic capability translating vision into execution.

Responsibilities

• Define and lead brand strategy across luxury brands.
• Ensure consistent brand expression across channels.
• Manage and develop senior brand team members.

Skills

Senior-level brand leadership experience

Building and scaling brands

Strategic capability

Brand storytelling

Communication skills

Data-led decision-making

Project management

Job description

Head of Brand - Luxury Consumer Brands - London - £100,000-£120,000 + Benefits (Hybrid, 4 days in office)

The Company

My client is one of the most exciting and prestigious luxury drinks groups operating today. A true pioneer in its category, this business has built a globally respected portfolio rooted in craftsmanship, heritage, and innovation. With an uncompromising commitment to quality and a bold vision for the future, the group is entering an ambitious new phase of growth across the UK and international markets.

This is a rare opportunity to join a founder-led, premium business at the top of its game, where brand is central to everything they do and where senior leaders genuinely value creativity, insight, and strategic thinking.

The Job

The Group Head of Brand is a senior, high-impact leadership role responsible for shaping, protecting, and elevating the entire brand portfolio. Working closely with the CEO and senior leadership team, you will define long-term brand vision, strategy, and positioning, ensuring world-class execution across every consumer and trade touchpoint.

This role is ideal for an experienced luxury brand leader who thrives in a fast-moving, entrepreneurial environment and wants genuine ownership over iconic brands with global ambition.

Your day-to-day will include:

• Defining and leading overarching brand strategy and positioning across multiple luxury brands
• Acting as the ultimate brand guardian, ensuring consistent, premium expression across all channels and markets
• Leading master brand narratives, visual identity, and creative direction for campaigns, launches, and experiences
• Managing and developing senior brand team members across brand, copy, and spirits
• Owning brand budgets, timelines, and workflows, ensuring delivery on time and on budget
• Partnering with PR, Digital, Trade Marketing, Sales, Sponsorship & Events teams to deliver fully integrated plans
• Using consumer, customer, and cultural insights to inform strategy and keep the brands ahead of market trends
• Overseeing market research, audience segmentation, and competitor analysis across domestic and export markets
• Presenting clear, insightful updates to the CEO, highlighting performance, opportunities, and risks

You

For the role of Group Head of Brand, my client is looking for someone with the following experience and attributes:

• Significant senior-level brand leadership experience within luxury or premium consumer brands
• A proven track record of building and scaling brands in competitive, high-expectation markets
• Strong strategic capability with the ability to translate vision into flawless execution
• Deep understanding of brand storytelling, creative direction, and multi-channel marketing
• Confidence working closely with founders, CEOs, and senior stakeholders
• Excellent communication, leadership, and cross-functional collaboration skills
• A data-led mindset, with strong experience using consumer insights to drive decision-making
• Experience managing complex projects, budgets, and multidisciplinary teams
• A proactive, ambitious, and creative personality with genuine drive and vision

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.