Head of Audiences

The National Trust; Swindon; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A leading heritage organization in Swindon is seeking a Head of Audiences to spearhead their audience-led initiatives. This role involves overseeing a critical audience development strategy and collaborating with senior leaders to integrate audience insights into their work. Candidates should demonstrate experience in leading diverse teams and managing complex priorities. The organization emphasizes a commitment to diversity and inclusion, making it essential for the team to reflect the communities they serve. Competitive compensation is offered, with hybrid working options available.

Benefits

Substantial pension scheme of up to 10% basic salary

Free entry to National Trust places

Qualifications

• Must possess a strong understanding of audience-led approaches.
• Experience leading diverse teams across various geographies.
• Proven ability to manage multiple conflicting priorities.

Responsibilities

• Lead the organization's approach to being audience-led.
• Develop and oversee audience development strategies.
• Work with strategic boards to ensure audience-oriented work.

Skills

Understanding latest practices in audience insight

Inspiring change and leading for innovation

Dynamic and engaging communicator

Managing complex agendas

Coaching and motivating large teams

Turning insight into action through commissioning

Management of large budgets

Job description

Head of Audiences - Swindon

Summary

Important notice

In line with our redeployment policy, we'll prioritise applications from employees who are under formal notice of redundancy.

You’ll lead our organisational approach to being audience‑led, a key factor to the success of our new strategy._nav. Your team of specialists and commissioners will source and develop actionable data and ensure our work is focused on the people we serve. Working as a senior leader in the organisation, you’ll be a critical voice in our decision making and resource allocation. You’ll vlieg accountable for a ten‑year audience development strategy, setting milestones that guide all our work. You’ll develop external partnerships and relationships that underpin our approach and ensure we are innovative and future‑focused. You’ll oversee a step change in the impact we have on people and their relationships with us, supporting our Growth, Access and Inspire ambitions.

Salary: circa 70,000 dependant on skills and experience.

What it’s like to work here

The Communications & Fundraising directorate is the part of the National Trust where we do marketing, brand, communications, campaigns, fundraising, public engagement and audience development. We design work that grows the National Trust's reach and impact, so we can serve more people and communities than ever before, through creative and impactful campaigns, experiences and content. In the coming years we’ll engage millions more in our cause at every level of society, activating people and growing our strength as a fundraising and movement‑building force.

As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40–60% of your working week.

What you’ll be doing

You’ll be the trusted voice in the organisation on audience and galvanise teams across the Trust to become audience‑led. You’ll work with our strategic portfolio boards and senior leaders to commission audience‑oriented work that makes our strategic intent real and relevant. You’ll lead the setup of a new team of insight leads and commissions managers, working with senior leaders to ensure our approach to developing work for audiences is efficient and effective. You’ll champion being audience‑led, working through a community of practice to embed oftmals fundamental shift to our practice through compelling leadership. You’ll challenge and stretch our practice, working with external partners and providers. You will ensure our work in audience insight and commissioning is keeping‑or setting‑pace, leading for innovation.

Who we’re looking for

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• Understandingsmål the latest practice and technology in audience insight and audience‑led approaches
• Experience inspiring change and leading for innovation
Dynamic and engaging communicator
• Managing a complex agenda with multiple conflicting priorities
• Leading, coaching and motivating a large, diverse geographically dispersed team
• Experience turning insight into action through audience‑led commissioning of work
• Management of large budgets

Additional criteria for all other applicants:

• Commissioning partners and providers;
• Inclusive రిలీజ్ and a demonstrable commitment to equity
• Strong influencing and advocacy skills to the most senior organisational level

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and타 audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10 % basic salary
• Free entry to National Trust places for you, aReviews