Growth Strategist (Paid Social)

Soar With Us; Birmingham; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fast-growing advertising agency in Birmingham is seeking a Growth Strategist to lead growth strategy and client management. Responsibilities include developing growth plans, managing campaigns, and fostering client relationships. Ideal candidates will have at least 3 years of experience in paid media and e-commerce. This role offers competitive benefits, including private health insurance and professional development opportunities.

Benefits

Long-Term Holiday Scheme

Life Insurance

Private Health Insurance

Cash Plan

Company Pension

Professional Development

End of Year Bonus Scheme

Remote or Hybrid Working

Working Abroad Scheme

Qualifications

• Minimum 3 years of hands-on experience managing paid media campaigns.
• Deep understanding of e-commerce best practices and growth levers.
• Strong grasp of creative ideation and performance analysis.

Responsibilities

• Develop comprehensive growth roadmaps aligning goals.
• Conduct market research to identify growth opportunities.
• Lead a cross-functional team ensuring alignment towards client goals.

Skills

Managing paid media campaigns on Meta or Google

Understanding of acquisition channels

Forecasting and data-driven strategies

Performance analysis

Leading cross-functional teams

Communication skills

Tools

Shopify

Triple Whale

Job description

At Soar With Us, our values define how we work, make decisions, and build lasting client relationships:

• Extreme Ownership: Taking responsibility for every outcome within your control.
• Radical Curiosity: Challenging assumptions and exploring what's next to drive smarter, more innovative results.
• Kind Candour: Saying what needs to be said with honesty, empathy, and purpose.
• Client-Centricity: Thinking like owners, acting in our clients\' best interests, always.

Responsibilities

• Growth Strategy and Planning: Develop comprehensive 12-month growth roadmaps, aligning creative, performance, and financial goals.
• Use the Growth Xcelerator to set ambitious, data-backed KPIs for revenue growth and customer acquisition.
• Conduct in-depth market research and competitive analysis to identify high-potential growth opportunities.
• Regularly review and adapt strategies based on performance data and client goals.
• POD Leadership and Collaboration: Lead a cross-functional Performance Operating Division (POD), coordinating efforts between Account Managers, Media Buyers, and Creative Strategists.
• Drive alignment across teams to ensure consistent messaging, creative quality, and data-driven decision-making.
• Act as the strategic anchor within the POD, setting direction and ensuring everyone is working towards the same client outcomes.
• Data-Driven Optimisation: Use platforms like Shopify, Triple Whale, and ad account analytics to monitor performance, identify trends, and make real-time optimisations.
• Transform raw data into actionable insights, guiding creative adjustments and media strategy refinements.
• Regularly assess the health of client accounts, ensuring that targets for ROAS, CAC, and customer LTV are consistently met or exceeded.
• Client Communication and Relationship Building: Build strong, trust-based relationships with clients, acting as their primary strategic advisor.
• Present clear, data-backed insights and growth recommendations, ensuring clients understand the impact of your work.
• Provide regular performance updates, helping clients connect day-to-day tactics with long-term growth goals.
• Creative Collaboration: Partner closely with creatives to develop impactful, conversion-focused campaigns that align with strategic goals.
• Use data to refine creative direction, ensuring every asset is designed to drive measurable results.

What Success Looks Like

1. 6 Months: Consistently driving profitable growth for client accounts; building strong relationships within your POD; developing repeatable workflows for creative and performance strategy alignment.
2. 12 Months: Trusted with high-value clients, known for strategic impact and growth results; created best-in-class workflow structures, driving exceptional client outcomes; potential to step up to Senior Growth Strategist, leading larger teams and complex accounts.
3. 24 Months: Recognised as a key leader in growth strategy within the agency; managing some of the largest and most complex accounts, delivering industry-leading results; potential to advance into roles like Lead Growth Strategist or Head of Growth Strategy.

Skills & Experience

• Minimum 3 years of hands-on experience managing paid media campaigns on Meta or Google.
• Deep understanding of Acquisition channels, landing pages, e-commerce best practices, and growth levers.
• Proven track record in producing accurate forecasts and data-driven strategies.
• Strong grasp of creative ideation, data-backed execution, and performance analysis.
• Clear, confident communicator with a talent for simplifying complex ideas.
• Experience leading cross-functional teams, aligning creative and media strategies for maximum impact.
• High proficiency in Shopify, Triple Whale, and other E-commerce analytics tools.

About Soar With Us and Benefits

Founded by Olly Hudson and Joe Marston, Soar With Us is one of the fastest-growing advertising agencies for e-commerce brands in the UK. We are built on collaboration, innovation, and accountability. With a team of over 40 A-Players, we profitably spent more than £250m on Meta, Google, and TikTok ads in 2024, helping brands like The Essence Vault, Art of Football, and Bee Inspired scale rapidly.

• Long-Term Holiday Scheme: 25 days annual leave, including your birthday off and additional days for long-term service.
• Life Insurance: Financial security for your loved ones, including Smart Health services for 24/7 health and wellbeing support.
• Private Health Insurance: Comprehensive cover with rewards and wellness perks after 6 months of service.
• Cash Plan: Reimbursement for routine healthcare expenses, including dental, optical, and physiotherapy.
• Company Pension: Auto-enrolment scheme with employer contributions for your long-term financial stability.
• Professional Development: Access to resources and courses for ongoing skill growth.
• End of Year Bonus Scheme: Performance-based rewards for high achievers.
• Kudos System: Peer recognition platform to celebrate great work.
• Remote or Hybrid Working: Flexibility to work remotely, in-office, or a mix of both.
• Working Abroad Scheme: The opportunity to work from abroad for up to 30 days at a time.