Growth Marketer

White Label Loyalty; Remote; GBP 30,000 - 40,000; Full time

Job summary

A leading B2B SaaS platform seeks a motivated Growth Marketer to drive demand generation and pipeline growth through hands-on execution. The ideal candidate will have 3–5 years of experience in B2B SaaS, proven skills in PPC, email, and social marketing, as well as a data-driven mindset. This is a full-time, fully remote position with quarterly meet-ups in Leeds, offering competitive compensation between £30k and £40k based on experience.

Qualifications

• 3–5 years experience in B2B SaaS or growth marketing.
• Proven experience with PPC, email, and social campaigns that generate qualified leads.
• Comfortable owning both strategy and execution.

Responsibilities

• Plan and execute demand generation campaigns across paid and organic channels.
• Manage and optimise paid campaigns on LinkedIn and Google.
• Own email marketing campaigns and lead nurturing journeys.
• Support content distribution across various channels.
• Track and report on performance across the funnel.

Skills

B2B SaaS experience

PPC campaign management

Email marketing

Social media marketing

Data-driven decision making

Job description

Growth Marketer

Type: Full-time Location: Fully remote (quarterly meet-ups in Leeds) Compensation: £30k–£40k base (depending on experience)

About White Label Loyalty

White Label Loyalty is a fast-growing B2B SaaS platform helping brands build smarter loyalty and engagement programmes. We sit at the intersection of data, technology, and customer experience, enabling companies to create long-term value from their customer relationships.

Role Overview

We’re looking for a motivated Growth Marketer to drive demand & lead generation and pipeline growth through hands‑on execution across multiple channels. This role suits someone who thrives in a startup environment, enjoys autonomy as well as being part of a fun and driven team, and is excited to test, learn, and scale what works.

Key Responsibilities

• Plan and execute demand generation campaigns across paid and organic channels

• Manage and optimise paid campaigns (LinkedIn, Google, retargeting)

• Own email marketing campaigns and lead nurturing journeys

• Support content distribution across social and owned channels

• Track and report on performance across the funnel

• Work closely with Sales to improve lead quality and conversion

Example projects you could lead:

• Leverage a packed CRM to overhaul engagement campaigns for better results

• Create a retargeting advertising system that syncs across website, CRM & paid campaigns

• Run website experiments to further improve on conversion rates

• Engage more of the loyalty community to boost social following and reach

• Grow our newsletter

Requirements

• 3–5 years experience in B2B SaaS or growth marketing

• Proven experience with PPC, email, and social campaigns that generate qualified leads

• Data-driven mindset and comfort with testing and optimisation

• Hands‑on experience growing B2B social channels

• Comfortable owning both strategy and execution