Global CRM & Loyalty Lead — Personalization & Growth

WOLVERINE; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in Greater London is seeking a Senior CRM & Loyalty Manager to oversee global CRM activities. In this role, you will craft personalized multi-channel communications and drive the loyalty program's success. You'll lead a team while collaborating with various departments to optimize customer engagement. Candidates must have over 5 years of CRM experience, particularly in retail, and be proficient in platforms like Braze. This position offers a chance to make a significant impact on customer retention.

Qualifications

• 5+ years' experience in similar CRM roles with a large customer base.
• Experience managing a team & working across global markets.
• Proficiency in data handling and building multi-channel programs.
• Strong understanding of data management, analysis, and reporting.
• Experience in planning and strategizing multi-channel marketing.

Responsibilities

• Own and develop a comprehensive global communications strategy.
• Lead the development of the loyalty program to increase customer value.
• Drive engagement on the app, focusing on business indicators.
• Utilize Braze to deliver personalized customer experiences.
• Work with the customer data team for clear segmentation strategies.

Skills

CRM customer planning

Multi-channel marketing

Data analysis

Team management

Communication skills

Tools

Braze

Excel

Job description

A leading retail company in Greater London is seeking a Senior CRM & Loyalty Manager to oversee global CRM activities. In this role, you will craft personalized multi-channel communications and drive the loyalty program's success. You'll lead a team while collaborating with various departments to optimize customer engagement. Candidates must have over 5 years of CRM experience, particularly in retail, and be proficient in platforms like Braze. This position offers a chance to make a significant impact on customer retention.