Global Brand & Content Strategy Lead

Flight Centre Careers; Greater London; On-site; GBP 50,000 - 65,000; Full time

Job summary

A leading travel solution provider is seeking a skilled Content Marketing Manager to lead content strategy and execution across the UK and South African markets. The role involves creating compelling narratives for a range of audiences, managing cross-functional teams, and utilizing analytics to enhance content performance. The ideal candidate will have over 5 years of B2B content marketing experience and proven expertise in digital storytelling and content strategy development. This is a critical role for driving brand awareness and engagement through high-quality content.

Benefits

Exclusive travel discounts

Career development opportunities

Vibrant culture and social events

Active hour for well-being

Comprehensive health cash plan

Financial wellbeing support

Pension scheme and share options

Qualifications

• 5+ years of experience in B2B content marketing, ideally within travel, technology or professional services.
• Proven expertise in content strategy, digital storytelling, and writing excellence.
• Strong understanding of UK and South African markets and B2B audience behaviour.

Responsibilities

• Lead content strategy, planning, and optimisation across digital and offline channels.
• Translate complex travel topics into clear, compelling stories.
• Champion craft and writing quality, curating and producing content.

Skills

B2B content marketing

Digital storytelling

SEO and AEO writing

Cross-functional collaboration

Content strategy development

Tools

Gen-AI tools

Job description

A leading travel solution provider is seeking a skilled Content Marketing Manager to lead content strategy and execution across the UK and South African markets. The role involves creating compelling narratives for a range of audiences, managing cross-functional teams, and utilizing analytics to enhance content performance. The ideal candidate will have over 5 years of B2B content marketing experience and proven expertise in digital storytelling and content strategy development. This is a critical role for driving brand awareness and engagement through high-quality content.