Global Account & Commercial Marketing Manager

Boston Consulting Group; Banbury; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading consulting firm is seeking an Account & Commercial Marketing Manager in Banbury to scale its Account Based Marketing program. This role involves designing impactful ABM campaigns, managing relationships with senior stakeholders, and leading cross-functional teams. The ideal candidate will have a Bachelor’s degree in marketing and 5-7 years of experience in B2B marketing. This position requires strong writing skills, a data-driven approach, and familiarity with various ABM tools. Join us to drive strategic marketing initiatives and influence business outcomes.

Qualifications

• 5-7 years of experience managing ABM programs.
• Proven track record of launching ABM campaigns that influence pipeline.
• Exceptional writing and content development skills.

Responsibilities

• Identify and prioritize key accounts across ABM tiers.
• Facilitate account strategy sessions with account teams.
• Lead end-to-end campaign planning tailored to client contexts.

Skills

B2B marketing experience

Strong writing skills

Data and analytics orientation

Stakeholder engagement

Problem-solving skills

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Marketo

Demandbase

Salesforce

LinkedIn Sales Navigator

Tableau

Job description

We are looking for a highly collaborative and strategic Account & Commercial Marketing Manager to help scale and evolve BCG's Account Based Marketing program (ABM). This individual will play a central role in designing and delivering high‑impact, cross‑functional ABM programs for our most strategic accounts. Reporting to the Senior Manager of Account & Commercial Marketing, this role will partner closely with account teams, practice area marketers, regional marketing, and cross‑functional digital experts to bring personalized, insight‑driven campaigns to life.

Responsibilities

• Identify and prioritize key accounts across ABM tiers (1:1, 1:Few, 1:Many) and drive strategic planning for each.
• Serve as a trusted partner to the Senior Manager and a subject‑matter expert for ABM adoption internally.
• Facilitate account strategy sessions with account teams, translating insights into actionable campaign plans.
• Track and articulate program performance and ROI narratives; translate findings into compelling slides for senior leadership.
• Proactively manage program risks, adapting quickly with a solution‑oriented mindset.
• Lead end‑to‑end campaign planning, creative development, and execution tailored to client contexts and decision‑maker needs.
• Manage the onboarding process for new accounts, including data validation, goal‑setting, campaign strategy, and launch.
• Ideate and implement standout ABM campaigns that resonate with C‑level decision‑makers to drive tangible business outcomes.
• Ensure campaign assets are compelling, brand‑aligned, and conversion‑optimized.
• Define and track success metrics across the ABM funnel: engagement, pipeline, velocity, and influenced revenue.
• Partner with the CX Senior Analyst to translate marketing signals into insights and actions for account teams.
• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.
• Lead the ABM tech stack across platforms (Marketo, Demandbase, LinkedIn Sales Navigator, CRM, Tableau).
• Document scalable processes and best practices to streamline execution and knowledge sharing.
• Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions, building strong relationships and embedding ABM best practices across the organization.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 5‑7 years of B2B marketing experience managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills, bringing clarity, creativity, and energy to complex topics.
• Experience engaging senior stakeholders and coaching teams through change.
• Strong data and analytics orientation; able to shape the story from results.
• Familiarity with ABM and MarTech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Navigator, Tableau, etc.).
• Strategic thinker with strong problem‑solving and storytelling skills.
• Confident communicator who builds trust and alignment across diverse stakeholders.
• Comfortable shifting between high‑level strategy and in‑the‑weeds execution.
• Proactive self‑starter who thrives in fast‑moving, matrixed environments.