Field Sales Executive - On Trade

Thatchers Cider; Exeter; On-site; GBP 80,000 - 100,000; Full time

Job summary

A premier UK cider producer is seeking a motivated Field Sales Executive based in East Devon. This role includes driving brand presence, engaging customers through events, and building relationships with key partners. Candidates should have experience in field sales or the on-trade, strong organizational and communication skills are essential. The position offers a competitive salary, a bonus structure, and benefits including a company car and training programs.

Benefits

Competitive salary

Enhanced bonus structure

Comprehensive benefits including company car

Discounts in cider shop

Thatchers training and development program

Qualifications

• Experience working in the on-trade or with on-trade customers.
• Experience in a field sales role is preferable.

Responsibilities

• Grow your territory by identifying new opportunities.
• Enhance customer engagement through tours and events.
• Build relationships with route to market partners.

Skills

Pro-active

Resilient

Relationship/rapport building skills

Presentation and communication skills

Strong organisation skills

Analytical and numerate

Flexible

IT literacy

Valid driving license

Job description

Thatchers Field Sales Executive: On Trade

We have an exciting opportunity here at Thatchers for a Field Sales Executive who is based in and around East Devon, covering this region and parts of the South Coast. This is a full-time permanent position which will require you to visit on-trade premises and help our customers to sell more cider. We are looking for a motivated and flexible person to increase brand presence of our premium ciders.

What will I be doing?

In this exciting role, you will:

• Grow your territory through identifying new opportunities, to increase volume through product distribution within existing and new customers.
• Enhance customer/consumer engagement through tours, tastings, events, product placement and POS
• Build relationships with route to market partners and key customers

As part of your role, you will occasionally need to undertake overnight stays.

What are we looking for?

Ideally, you will have experience working in the on-trade/ with on-trade customers, and/or have experience of working in a field sales role.

At Thatchers, we empower our people to manage their territory as though it’s their own business. As a Field Sales Executive, you’ll drive awareness of the Thatchers brand in your area, to increasing the distribution and availability of our award-winning premium ciders. Knowledge of the on-trade is preferable.

Our team are action-oriented, adaptable, and resourceful and we have delivered success after success in a highly competitive marketplace. We have a thirst for knowledge, a passion for quality cider and a commitment to delighting our customers.

What skills do I need?

• Pro‑active
• Resilient
• Relationship/rapport building skills
• Presentation and communication skills
• Strong organisation skills and the ability to manage your time
• To be analytical and numerate
• Flexible to meet the needs of the business
• A good level of IT literacy
• A full, valid driving license

What are the perks?

• Competitive salary
• Enhanced bonus structure
• Comprehensive benefits including company car, IT equipment & pension
• Discounts in our cider shop (after all, you’ll need to know just how good our cider is!)
• Thatchers training and development programme
• This is an amazing opportunity to become part of the Thatchers success story and take on an exciting role where no two days are the same.

Who are Thatchers Cider?

Established in 1904 by William John Thatcher, we have grown into one of the top cider‑making businesses in the world. Now in our fifth generation of family cider makers, we’re exceptionally proud of our Somerset roots.

We’ve experienced tremendous growth through industry‑leading levels of investment in our marketing, people development, innovative technology and world‑class cider mill. The best part? We’re just getting started.