Field Marketing Director, EMEA

Azul; London; Remote; GBP 80,000 - 120,000; Full time

Job summary

A leading technology firm is seeking a Field Marketing Director for the EMEA region to develop and execute strategic marketing initiatives. You will partner with sales teams to align marketing programs with revenue goals and oversee the planning and execution of various marketing campaigns and events. The ideal candidate has extensive B2B field marketing experience and strong leadership skills. This remote-first position prefers candidates near major European transit hubs.

Qualifications

• 10+ years of B2B field marketing experience, with 3+ years in a director role.
• Experience in enterprise software or IT sector.
• Ability to track and measure effectiveness of marketing programs.

Responsibilities

• Develop and execute field marketing plans aligned with sales priorities.
• Plan demand generation and ABM programs.
• Manage events and oversee marketing budget and performance metrics.

Skills

B2B field marketing experience

Leadership skills

Project management

Communication skills

Attention to detail

Tools

Salesforce

Marketo

ZoomInfo

Job description

Azul is looking for a collaborative, results-driven Field Marketing Director – EMEA to lead the development and execution of our regional field marketing strategy. Reporting to the VP, Global Events & Field Marketing, this role will be instrumental in shaping Azul’s go-to-market presence across EMEA by aligning marketing initiatives with regional sales priorities, accelerating pipeline creation and supporting revenue growth.

You will serve as a strategic partner to the EMEA Sales team, own the end-to-end planning and execution of integrated marketing programs, and collaborate closely with the Channel, Corporate Marketing and Developer Relations teams. The ideal candidate is data-driven and has a strong track record of building and scaling impactful marketing programs.

What You'll Do (aka the Responsibilities)

• Partner with the EMEA sales team to build out a robust field marketing plan that is aligned to their strategic priorities and quarterly pipeline and revenue goals.
• Plan and execute high-impact demand generation and ABM programs including webinars, digital campaigns, conferences, hosted events, co-sponsored partner activities, etc.
• Work with regional partners to develop co-marketing programs that align with channel pipeline and revenue goals.
• Manage events onsite and travel as needed.
• Work with Digital Marketing to help direct digital strategy including paid advertising organic/unpaid results and localization of the Azul website.
• Coordinate with Developers Relations on Java User Groups, call for speakers and event support.
• Champion regional customer advocacy by working with Sales to identify and activate customer success stories, case studies, quotes and speaking opportunities.
• Work with the corporate marketing team on regional/local press releases and other influencer engagement.
• Serve as the voice of the EMEA region within corporate marketing to ensure regional alignment on messaging, campaigns, and global initiatives.
• Manage the lead flow process of local programs by working closely with the Operations, Channeland xDR teams.
• Manage the field marketing budget and performance metrics for the region; continuously analyze ROI and optimize based on insights.

What You'll Bring (aka Experience, Skills)

• 10+ years of B2B field marketing experience with at least 3+ years at the director level or in a regional leadership role; experience in the enterprise software or IT sector required.
• Proven success in building and executing integrated field marketing programs across diverse EMEA markets.
• Exposure or experience with executing collaborative partner-based campaigns.
• Ability to track, measure, and report on the effectiveness of field marketing programs against business goals, including lead generation, pipeline creation and closed-won business.
• Experience with building account-based marketing campaigns.
• Strong leadership, project management, communication and presentation skills at the executive level and across distributed teams.
• Meticulous attention to detail, strong planning, organizational skills and outside-the-box thinking.
• Knowledge of Salesforce, Asana, Marketo, 6Sense, Bizible, GoToWebinar, Sprout Social, ZoomInfo, LinkedIn, Qlik and other marketing tools is a plus.
• Language Proficiency: English (required), German or French, highly desired
• This is a remote-first position. Preference for candidate to be located near a major European transit hub.