Events Marketing Specialist

Hootsuite; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading social media management company is seeking an Event Marketing Specialist to support event planning and execution. This role involves managing vendor relationships, tracking event budgets, and analyzing performance metrics. The ideal candidate will have experience in event marketing, excellent communication skills, and the ability to manage multiple campaigns. The position allows for remote or hybrid working arrangements and requires travel to events in the EMEA region.

Qualifications

• Experience in event marketing, preferably in enterprise SaaS and/or B2B.
• Strong organizational and project management skills.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Support global events strategy for EMEA.
• Manage all aspects of event planning including logistics, content, and budgets.
• Report and analyze metrics around event performance.

Skills

Event marketing experience

Vendor management

Excellent communication skills

Collaboration

Project management

Creativity

Problem solving

Job description

We’re looking for a creative and organized Event Marketing Specialist to join our events team. This role will be pivotal in the planning and execution of Hootsuite’s presence at sponsored and owned events. You will report to the Senior Manager, Global Event Marketing and create strategic campaigns that are disruptive, creative and delightful. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in London, United Kingdom. In this role, you will report to the Senior Manager, Global Event Marketing. Please note that the role includes travel to events.

What you’ll do:

• Support global events strategy including owned and sponsored events, with a primary focus on EMEA working cross functionally within the organization
• Responsible for all aspects of event planning including vendor management, logistics, content, speakers, communications plan, promotion plan, swag, av/tech, creative, agenda, travel, onsite staff, venue selection, onsite production, sales enablement and other logistics
• Responsible for managing event budget and tracking expenses
• Partner and collaborate with teams across the organization
• Report, analyze and interpret metrics around event performance. You will work closely with automation and sales to follow the event lead process and track ROI
• Manage individual campaign budgets, while adhering to internal accrual and procurement process
• Other related duties as assigned
• Travel 3-5 times per quarter

What you’ll need:

• Experience in event marketing preferably in enterprise SaaS and/or B2B
• Experience managing vendors and onsite teams
• Excellent communication skills with the ability to build strong relationships internally and externally. High level of responsiveness for critical time-sensitive planning
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Process/Project Management: Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems

Who you are:

• Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#LI-IA #LI-Hybrid