Europe Regional Consumer Insights Lead – Shopper Journeys

Sandisk; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading technology company in Greater London seeks a Senior Manager for Regional Consumer Research & Insights to drive consumer-centric decision-making. The role involves executing learning plans in collaboration with Sales & Marketing, analyzing shopper journeys, and providing critical consumer insights. Candidates should have over 5 years of experience in consumer-facing roles, with proficiency in both qualitative and quantitative research approaches. Strong communication and relationship-building skills are essential, along with project management capabilities.

Benefits

Inclusive work environment

Commitment to diversity

Accommodations for applicants with disabilities

Qualifications

• 5+ years relevant experience in technology, consumer electronics, or CPG.
• Ability to translate business objectives into consumer learning plans.
• Experience with primary research execution tools.

Responsibilities

• Lead the development and execution of consumer learning plans.
• Represent CIA function for regional Product and Marketing teams.
• Lead regional shopper journeys data for go-to-market plan optimization.
• Partner with Marketing for campaign effectiveness measurement.
• Manage relationships with key suppliers/vendors for research work.

Skills

Strong communication skills

Relationship-building skills

Quantitative research experience

Qualitative research experience

Proficiency in MS Office

Tools

DIY quantitative platforms

Market data (e.g., IRI, Circana)

Job description

A leading technology company in Greater London seeks a Senior Manager for Regional Consumer Research & Insights to drive consumer-centric decision-making. The role involves executing learning plans in collaboration with Sales & Marketing, analyzing shopper journeys, and providing critical consumer insights. Candidates should have over 5 years of experience in consumer-facing roles, with proficiency in both qualitative and quantitative research approaches. Strong communication and relationship-building skills are essential, along with project management capabilities.