Director of Social Media and Content

The Portfolio Group; Manchester; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading entertainment marketing agency in Manchester is searching for a Head of Social & Content to lead brand evolution and strategy. This role involves managing a talented team to create impactful content that resonates with audiences. Candidates should have over 8 years of experience in the field and a passion for entertainment and culture. This position offers the chance to shape a well-known brand's presence in the industry.

Qualifications

• 8+ years in content, social media, or brand communications.
• At least 3 years in a senior leadership role.
• Proven experience with consumer-facing brands.

Responsibilities

• Develop and lead social and content strategy.
• Drive engagement across multiple platforms.
• Manage a team of 15+ creatives and strategists.

Skills

Social media strategy

Content creation

Leadership

Cultural awareness

Communication

Tools

Google Analytics

CMS platforms

Content reporting dashboards

Job description

Are you ready to lead the social and content transformation for one of the UK’s most recognisable entertainment brands?

We’re looking for a strategic and creative Head of Social & Content to spearhead a major brand evolution.

This is a high-impact leadership role where you’ll shape how a legacy brand shows up in culture - from the feeds to the headlines.

As our clients undergoes a bold repositioning, you’ll take full ownership of content and social across all channels, leading a talented in-house team and agency partners to build a best-in-class content ecosystem.

You’ll bring a strong point of view, an eye for cultural moments, and a passion for creating work that people want to talk about!

Day to Day

• Develop and lead a channel-first social and content strategy aligned to new brand positioning and commercial goals
• Define tone, voice, and visual identity across platforms and formats - ensuring consistency and cut-through
• Drive engagement, reach, and performance across TikTok, Instagram, YouTube, X, Facebook, LinkedIn, and emerging channels
• Oversee campaign and editorial calendars - from day-to-day content to major launches and partnerships
• Guide the creation of compelling content: video, social-first storytelling, behind-the-scenes, editorial, influencer, and more
• Manage and mentor a growing team of 15+ creatives, writers, social strategists, and community managers
• Collaborate with stakeholders across marketing, CRM, SEO, product, and commercial teams to integrate content across the full customer journey
• Stay on the pulse of social trends, platform updates, and audience behaviour - ensuring we lead, not follow
• Own budgets, KPIs, and performance reporting - driving efficiency and strong return on investment

YOU?

• 8+ years of experience in content, social media, or brand communications, with at least 3 years in a senior leadership role
• Proven experience developing high-impact social and content strategies for consumer-facing brands
• A strong grasp of platform mechanics, audience growth, SEO, paid social, and creative storytelling
• Experience managing and scaling teams, with a track record of building high-performance cultures
• A strategic thinker with creative instincts - comfortable with both brand building and performance marketing
• Skilled communicator and collaborator, able to influence stakeholders at every level
• A passion for sport, entertainment, culture, and community-driven brand building
• Experience in the gaming, sport, media, or entertainment industries
• Campaign case studies that show innovation, cultural impact, or significant brand growth
• Familiarity with tools like Sprinklr, Google Analytics, CMS platforms, and content reporting dashboards

You’ll have the autonomy to set the vision, the backing to build a best-in-class team, and the platform to make work that defines the industry. We’re moving fast, thinking big, and creating content that puts the audience first.

If you’re ready to be part of a brand reinvention with real creative ambition - we want to hear from you!