Director, Firefly Enterprise Sales - EMEA

Adobe; City of Westminster; Hybrid; GBP 100,000 - 140,000; Full time

Job summary

A leading software company is seeking a Firefly Director for EMEA to lead a high-performing sales team. The successful candidate will be responsible for driving Firefly Enterprise adoption and sales excellence across various regions, ensuring alignment with strategic business goals. This role requires a strong background in SaaS sales, along with exceptional leadership and communication abilities. Interested candidates should have over 8 years of relevant experience and a passion for coaching diverse teams while fostering collaboration across functions.

Qualifications

• 8+ years managing high-performance sales teams across multiple EMEA regions.
• Proven track record in SaaS sales with consistent over-achievement of targets.
• Ability to inspire and coach diverse teams effectively.

Responsibilities

• Lead and develop a high-performing sales team across EMEA regions.
• Drive product awareness and represent Firefly Enterprise at strategic events.
• Build and execute sales strategies to exceed annual targets.

Skills

High-performance sales management

SaaS solution sales

Executive relationship building

Cross-functional collaboration

Leadership and coaching

Complex sales cycle understanding

Communication skills

Job description

Adobe's Digital Experience suite empowers organizations to tell their stories. As the Firefly Director Firefly Enterprise Sales for EMEA, you will lead and inspire a high-performing team to drive Firefly Enterprise adoption and sales excellence across the region. You will directly manage two First Line Managers (FLMs) – one covering UK & Ireland, one covering the Western region – and three Individual Contributors (ICs) in the Central region. This role is pivotal in aligning regional sales execution with Adobe's strategic goals for EMEA.

What You'll Do

• Lead, coach, and develop the Firefly Enterprise sales team across EMEA, ensuring high performance and engagement across UK/Ireland, Western, and Central EMEA regions.
• Drive product awareness and act as the face of Firefly Enterprise in EMEA, representing the product at key events and with strategic customers. Support key customer presentation, executive briefings and events.
• Build and execute a value‑centric sales strategy to achieve and exceed annual targets, ensuring robust pipeline creation and deal closure.
• Collaborate cross‑functionally with Marketing, Product Marketing Management (PMM), Product Management (PM), Customer Success, and FDE delivery teams to drive regional excellence.
• Align resources with local markets for effective go‑to‑market (GTM) execution across Firefly and adjacent products.
• Support local marketing events and account‑based marketing (ABM) for strategic accounts to build pipeline.
• Work closely with PM and PMM leaders to ensure EMEA‑specific needs are met in product innovation, use cases, and positioning.
• Ensure all opportunities are properly structured before handoff to FDEs and partner with FDE leadership for post‑sale adoption and growth.
• Sponsor and lead ongoing enablement sessions for the team in‑region.
• Foster a culture of continuous improvement, accountability, and collaboration across DX, DMe, and other Adobe business segments.
• Track, monitor, and accurately forecast business across the territory.

Qualifications

• 8+ years managing high‑performance sales teams, including experience with multi‑level management (FLMs and ICs) across multiple EMEA regions.
• Proven track record in SaaS solution sales, with consistent over‑achievement of sales targets.
• Experience building and maintaining executive relationships with sophisticated customers and partners.
• Demonstrated ability to work cross‑functionally and drive results in a matrixed, multicultural environment.
• Domain expertise in Creative Technology, Diffusion Models, Generative AI and LLMs a plus but not required.
• Strong understanding of complex sales cycles and pipeline management.
• High emotional intelligence, passion, and a collaborative leadership style.
• Ability to inspire, coach, and develop diverse teams.
• Superior communication and interpersonal skills.
• Willingness to travel across EMEA as needed.