Digital Marketing Strategist

Lumanity; City of Edinburgh; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading creative agency in Scotland is seeking a data-driven digital marketing professional to deliver insights and optimize strategies for various clients. The ideal candidate will have a passion for data, strong communication skills, and knowledge of various digital tools such as Google Analytics and Ads. This position offers flexible hours and numerous benefits, including enhanced maternity leave and annual discretionary bonuses.

Benefits

Flexible hours

Work from home opportunities

Enhanced maternity/paternity leave

Pension plan with employer contributions

Private Healthcare Plan

Childcare Voucher Scheme

Volunteering days

Employee Assistance Programme

Social events throughout the year

Free Yoga sessions

Cycle to work scheme

Electric vehicle scheme

Generous Annual Leave

Annual discretionary bonus

Unique client meeting space (a boat)

Qualifications

• Curious about human behaviour and culture.
• Eager to learn and develop; a self-starter who can take a project and run with it.
• Ability to spot trends and translate these into actionable insights.

Responsibilities

• Regular digital marketing performance reports with data analysis and dashboarding.
• Maintain data accuracy and attention to detail in client deliverables.
• Make recommendations across digital touchpoints to optimise conversion rates.
• Review user journeys and make actionable recommendations.
• Carry out proactive reviews of website analytics and paid media data.
• Collaborate with UX and UI designers in the Digital Product Team.
• Contribute to new business development and pitches.
• Knowledge sharing and training across the agency.

Skills

Attention to detail

Data analysis

Communication skills

Problem-solving

Digital marketing knowledge

Tools

Google Analytics 4

Tag Manager

Google Ads

Looker Studio

Hotjar

SEMrush

Google Optimise

Global Web Index

Job description

Overview / About us

Who are we?

We’re The Leith Agency – Scotland’s leading creative agency. We’re a bunch of creative, digitally‑mind‑ed, content‑loving people working across a number of digital formats and disciplines for our incredible clients: Tennent’s, Lloyds, ScotRail, Sanofi and the Scottish Government (to name but a few).

Leith is part of Lumanity, a global 1,200‑strong consultancy group that has offices across the UK, Europe, the USA and Asia.

We see data and insight as key drivers in blending creative, strategic and analytical thinking and we have ambitious plans to grow the digital side of our business in 2026 and beyond.

Responsibilities / Position overview

Who are we looking for?

You’re someone who loves combing through data to find a brilliant piece of insight, who takes pride in insightful and well‑crafted digital strategy, and is excited to help out across a wide range of clients, sectors and projects. You’re curious about human behaviour and culture. You’re eager to learn and develop; a self‑starter who can take a project and run with it.

The role

• Regular digital marketing performance reports, including data analysis and dashboarding
• Maintain a high level of data accuracy, consistency, and attention to detail in all client‑facing deliverables.
• Make recommendations across different digital touchpoints to optimise conversion rates.
• Review user journeys across different channels, landing pages and audiences with varying needs to make rational, strong and actionable recommendations.
• Carry out proactive reviews of website analytics, paid media data and client competitor websites to help shape recommendations.
• Collaborate with UX and UI designers in Leith’s Digital Product Team to drive our proposition forward, identifying opportunities for growth, particularly in digital marketing.
• Contribute to new business development, taking part in pitches and written proposals.
• Knowledge sharing, training and raising Digital Marketing knowledge levels across the agency.

Qualifications

Skills and experience you’ll need

• We’re looking for someone who loves data and has great attention to detail.
• You’re curious about finding out the ‘why’, with strong written and verbal communication to articulate your ideas.
• You have a keen interest in digital marketing across channels, with the ability to spot trends and translate these into actionable insights.
• A problem‑solving personality, with the desire to help your colleagues and be part of a close‑knit Strategy team.
• Experience with Google Analytics 4, Tag Manager, Google Ads and Looker Studio. Extra points if you have experience with tools like Hotjar, SEMrush, Google Optimise and Global Web Index.

Nice to have:

• Knowledge of social media management platforms such as Meta, TikTok & Google Ads.
• Knowledge of PPC and SEO and the roles they play in integrated digital strategies for brands.
• Knowledge of A/B Testing and the importance of data‑driven decision‑making.

Benefits

What’s in it for you?

• Flexible hours and opportunity to work from home on 2‑days per week.
• Regular, company‑wide learning sessions, meetups and talks.
• Enhanced maternity/paternity leave and shared parental leave.
• Pension plan with employer contributions.
• Private Healthcare Plan.
• Childcare Voucher Scheme.
• Charitable giving and volunteering days.
• Employee Assistance Programme, including Counselling.
• Social events throughout the year.
• Free Yoga sessions on our barge.
• A cycle to work scheme to save you cash for saving the planet.
• Electric vehicle scheme, saving 30% - 40% on leasing an EV.
• Generous Annual Leave Entitlement + Your birthday off.
• Annual discretionary bonus.
• A boat, yes you heard that right! Our own boat docked at the Leith shore where we host client meetings and parties.