Digital Marketing Manager

Michael Page (UK); Liverpool; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A well-established retail company is seeking a Digital Marketing Manager to lead their digital strategy from Liverpool. The role involves developing comprehensive marketing strategies focused on eCommerce and B2B acquisitions, utilizing platforms such as Salesforce and Shopify. Candidates should possess extensive digital marketing experience and strong analytical skills, with a competitive salary of £40,000 to £50,000 offered, alongside opportunities for professional growth.

Benefits

Competitive salary

Permanent role with growth opportunities

Qualifications

• Extensive experience in digital marketing, particularly in B2B.
• Data-driven with strong analytical abilities.
• Ability to work in a hybrid environment from Liverpool.

Responsibilities

• Lead the development and execution of digital marketing strategies.
• Oversee eCommerce strategy and execution across platforms like Shopify and Magento.
• Track and analyze performance metrics to optimize marketing effectiveness.

Skills

Digital marketing experience

eCommerce expertise

Analytical skills

Salesforce CRM

Google Ads

SEO knowledge

Project management

Tools

Shopify

Magento

SEMrush

Salesforce Marketing Cloud

GA4

Job description

• Newly created role within a brilliant team.
• Strong career progression opportunities as the business continues to grow.

About Our Client

This retail business is a well-established, medium-sized organisation with a strong presence in its sector. Known for its innovative products and commitment to quality, this company offers an engaging environment within the marketing and agency department.

Job Description

Key responsibilities of the Digital Marketing Manager:

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  Lead the development and execution of a comprehensive digital marketing strategy focused on performance, lead generation and nurturing, and B2B customer acquisition, with scalable support for future B2C initiatives.
• 
  
  Oversee eCommerce strategy and execution across Shopify and Magento, including UX enhancements, CRO, site architecture, and digital merchandising.
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  Maximise the use of Salesforce for segmentation, campaign automation, lead management, and performance analytics.
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  Align digital marketing initiatives with commercial objectives through impactful, multi-channel campaigns.

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  Plan, manage, and optimise integrated marketing campaigns across Google Ads, paid social, SEO (SEMrush), email (Salesforce Marketing Cloud), and retargeting platforms.
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  Own the full campaign lifecycle-from concept and execution to analysis and optimisation.
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  Oversee the creation of content and creative assets, ensuring brand consistency and campaign relevance.

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  Track and analyse key metrics including ROI, CAC, CLV, ROAS, CTR, conversion rates, and lead quality.
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  Implement a data-driven approach to refine strategies and improve overall marketing effectiveness.
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  Develop dashboards and performance reports to support decision-making and demonstrate ROI.

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  Design and implement lead nurturing and customer retention programs through Salesforce and email marketing tools.
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  Ensure full compliance with GDPR, PECR, and data governance best practices.
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  Manage customer touchpoints across email, website, and ecommerce to drive engagement and lifetime value.

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  Oversee content publishing and SEO performance on WordPress platforms.
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  Collaborate with ecommerce and development teams to deliver high-performing landing pages, product launches, and technical enhancements.

The Successful Applicant

A successful Digital Marketing Manager should have:

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  Extensive of experience in digital marketing, with deep expertise in eCommerce and performance-driven B2B strategies.
• 
  
  Demonstrated success in designing, executing, and optimising end-to-end digital campaigns across multiple channels.
• 
  
  Skilled in using Salesforce CRM and Marketing Cloud for campaign automation, segmentation, and performance tracking.
• 
  
  Hands-on experience with platforms including Shopify, Magento, SEMrush, GA4, Google Ads, and major paid social channels.
• 
  
  Data-driven and analytical, with a strong ability to interpret metrics and leverage dashboards to guide strategic decisions.
• 
  
  Extensive background in B2B lead generation, nurturing, and conversion within complex sales cycles and stakeholder environments.
• Able to work from Liverpool on a hybrid basis.

What's on Offer

• Competitive salary of approximately £40,000 to £50,00 per annum.
• Permanent role with opportunities for growth within the organisation.
• Collaborative and supportive work environment in the marketing and agency sector.
• Chance to work with a respected retail company known for its high-quality offerings.
• Engaging and varied responsibilities offering professional development opportunities.