Digital Marketing Manager

SwankyApple Ltd.; Exeter; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A prominent digital marketing agency in Exeter is seeking a Digital Marketing Manager (Paid Media) to drive measurable growth through performance-focused advertising campaigns. You’ll collaborate with cross-functional teams to optimize campaign strategies, manage budgets, and analyze performance data to maximize results. The role offers flexible working arrangements and professional development opportunities, valuing a passion for digital trends and creativity.

Benefits

Competitive salary

30 days holiday

Flexible working hours

Employee Assistance Programme

Free snacks and drinks

MacBook Pro or preferred tech setup

Professional development opportunities

Regular company socials

Qualifications

• Proven experience managing paid media campaigns across key platforms.
• Strong understanding of campaign structure and audience best practices.
• Confident in analysing performance data and interpreting trends.

Responsibilities

• Plan, implement, and optimise paid media campaigns for eCommerce growth.
• Analyse campaign data to identify trends and improvement opportunities.
• Present campaign performance and insights in regular client meetings.

Skills

Managing paid media campaigns

Campaign structure understanding

Data analysis

Audience segmentation

Communication skills

A/B testing

Proactive mindset

Tools

Google Ads

Meta Ads

TikTok Ads

GA4

Google Tag Manager

Job description

Overview

Digital Marketing Manager (Paid Media) – Growth Accelerator – Exeter, Devon (Hybrid)

About the Role

As a Digital Marketing Manager (Paid Media) at Swanky, you’ll be responsible for driving measurable growth through performance-focused digital advertising campaigns across key digital platforms such as Google, Meta, and TikTok.

You’ll lead the strategy, execution, and optimisation of paid media activity for a portfolio of ecommerce clients, delivering campaigns that attract, convert, and retain customers. Working closely with Account Managers, Designers, and Data Analysts, you’ll ensure campaigns align with wider brand and commercial objectives. From refining targeting strategies to analysing performance data, your goal will be to maximise ROAS and customer acquisition while maintaining brand consistency.

Responsibilities

• Campaign Strategy & Execution: Plan, implement, and optimise paid media campaigns across key digital advertising platforms to drive eCommerce growth.
• Campaign Strategy & Execution: Develop data-led strategies for prospecting, remarketing, and retention to meet client KPIs.
• Campaign Strategy & Execution: Manage campaign budgets effectively to maximise performance and ROI.
• Campaign Strategy & Execution: Collaborate closely with designers to brief, develop, and test platform-specific ad creatives that drive performance.
• Campaign Strategy & Execution: Work alongside the Data & Analytics Manager to ensure tracking accuracy, attribution, and reliable performance measurement across all campaigns.

Analysis & Optimisation

• Analyse campaign data to identify trends, insights, and opportunities for improvement.
• Produce detailed performance reports and actionable recommendations for clients and internal stakeholders.
• A/B test creative, audience, and bidding strategies to continuously improve results.
• Monitor competitor and market trends to inform strategic decisions.

Client Communication & Collaboration

• Work alongside Account Managers to align paid media strategies with overall marketing objectives.
• Present campaign performance, insights, and growth opportunities in regular client meetings.
• Partner with the SEO, CRO, and Design teams to deliver integrated growth strategies.
• Provide proactive recommendations on scaling, creative testing, and budget reallocation.

Innovation & Growth

• Stay up-to-date with emerging paid media trends, tools, and platform updates.
• Lead experimentation with new ad formats, automation tools, and audience strategies.
• Support the development of Swanky’s paid media frameworks and best practices.

Skills & Experience

• Proven experience managing paid media campaigns across one or more key platforms (Google Ads, Meta Ads, TikTok Ads, or similar).
• Strong understanding of campaign structure, audience segmentation, and creative best practices across different channels.
• Ability to brief, collaborate with, and provide feedback to designers to produce high-performing ad creatives.
• Confident in analysing performance data, interpreting trends, and turning insights into actionable recommendations.
• Familiarity with conversion tracking, attribution, and data analysis tools such as GA4, Polar, and Google Tag Manager (with support available from our Data & Analytics team).
• Excellent communication skills, with the ability to present ideas and results clearly to both clients and internal teams.
• A proactive, curious mindset with a passion for testing, learning, and staying ahead of digital advertising and creative trends.
• Experience managing multiple client accounts or projects in a fast-paced environment (agency experience preferred but not essential).

What We Offer

• Salary: Competitive DOE
• 30 days holiday per year, inclusive of bank holidays, plus 1 additional day per full year served (capped at 5)
• Flexible working hours during the day
• Beautiful Exeter-based offices for those based in the South-West of the UK (this can also be a fully remote role for the right candidate)
• Employee Assistance Programme with 24/7 access to support services
• Free unlimited tea, hot chocolate, coffee, and healthy snacks (in the office)
• MacBook Pro (or preferred tech setup)
• Work with ambitious, creative, and high-growth eCommerce brands across diverse sectors
• Opportunities for professional development and progression in a growing, forward-thinking team
• Regular company socials and events, plus opportunities for travel to client meetings and conferences