Digital Marketing Manager

F.J. WILSON; England; Hybrid; GBP 36,000; Full time

Job summary

A dynamic marketing organization in the United Kingdom is seeking a Digital Marketing Manager to lead their social media strategy and engage with an online community. The ideal candidate will have strong digital communication skills, experience with various marketing platforms, and a strategic mindset. This full-time, permanent role offers a competitive salary of approximately £36,000 and a hybrid working model, combining home and office collaboration in Swindon.

Qualifications

• Professional marketing qualifications (CIM, IDM, or equivalent experience).
• Strong experience developing and delivering digital communications.
• Confident user of various marketing platforms and tools.

Responsibilities

• Developing and executing a comprehensive social media strategy.
• Leading the management of the member community platform.
• Planning and optimising monthly social content.

Skills

Marketing qualifications (CIM, IDM)

Digital communications experience

Proficient in marketing platforms (HubSpot, Canva)

Data analysis and insight generation

CRM and campaign management skills

Tools

Google Ads

HubSpot

Salesforce

Hootsuite

SEMRush

Job description

Digital Marketing Manager

Are you a digital marketing specialist with a passion for building meaningful online communities and delivering high‑impact social content? Do you enjoy combining creativity with data‑driven decision‑making? If so, this could be the perfect next step for you.

We're looking for a Digital Marketing Manager to take ownership of the organisation's social media strategy—across both organic and paid channels—and to play a key role in shaping and managing an active member community platform.

In this role, you'll oversee content planning, campaign optimisation, and community engagement across all major social platforms, helping to grow the organisation's audience and strengthen engagement with professionals and wider stakeholders. You'll also work closely with colleagues across marketing, content, membership, and policy to ensure a consistent digital presence that supports strategic objectives.

Full‑time, Permanent | Salary: c. £36,000

Hybrid: 3 days from home, 2 days in the Swindon office

What you’ll be doing

• Developing and executing a comprehensive organic and paid social media strategy
• Leading the management and development of the member community platform (Discourse)
• Planning, delivering, and optimising monthly social content to meet KPIs around impressions, engagement, growth, and website traffic
• Showcasing real stories from users, customers, and members through engaging digital content
• Managing and optimising the organisation's Google Ads programme
• Ensuring all digital content is SEO‑ and GEO‑optimised
• Moderating online community spaces to maintain a positive, safe, and professional environment
• Using analytics and reporting to refine activity and demonstrate impact
• Ensuring all digital marketing activity complies with brand guidelines, GDPR, PECR, DMCCA, the CAP Code and other relevant legislation
• Collaborating closely with teams across the organisation to support wider business objectives

What we’re looking for

• Professional marketing qualifications (CIM, IDM, or equivalent experience)
• Strong experience developing and delivering digital communications and social media content
• Confident user of marketing platforms and tools (e.g., HubSpot, Canva, Hootsuite, SEMRush, LinkedIn, Meta, X)
• Experience with CRM and campaign management systems (e.g., HubSpot, Salesforce, Asana)
• Excellent writing, planning and organisation skills
• Ability to analyse data and produce meaningful insights
• Creative, confident, proactive and strongly customer‑focused
• Strong understanding of digital marketing best practice, GDPR and related regulations

This is a fantastic opportunity to take ownership of high‑impact digital channels, shape the future of an engaged member community, and work within a purpose‑driven organisation committed to making a positive impact. If you’re ready to bring fresh ideas, strategic thinking, and digital expertise to a role with real purpose — we’d love to hear from you.

Interested?

For a confidential conversation with FJWilson Talent before applying, you can contact us on , or email us at

Please note, we reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Our privacy policy is available on our website. The services advertised by FJWilson Talent Services are those of a recruitment business. We encourage applications from all sections of the community. Furthermore, qualifications and/or experience identified are indicative. We will consider applications from candidates who have comparable qualifications and/or experience for role advertised.