Digital Marketing Executive

Inghams & Santa's Lapland; Farnborough; Hybrid; GBP 30,000 - 33,000; Full time

Job summary

A leading travel company in Farnborough is seeking a Digital Marketing Executive to enhance the visibility of their brands across digital channels. This full-time position involves managing social media advertising, optimizing performance, and collaborating with a digital agency. Ideal candidates should have strong digital marketing experience, attention to detail, and a passion for travel. The company emphasizes flexible working patterns and a positive impact on sustainability.

Qualifications

• Strong digital marketing experience and knowledge.
• Experience of digital display advertising and paid social.
• Excellent attention to detail.
• Experience using Meta Ads Manager.
• Experience with affiliate marketing.
• Familiarity with web analytics tools such as Google Analytics.
• Ability to analyse data and optimise campaigns.
• Strong communication and organisational skills.
• Ability to produce engaging copy across channels.
• Strong interpersonal skills.
• A passion for travel.

Responsibilities

• Strengthen the growth and visibility of the brands across digital channels.
• Manage day-to-day operations of paid social, YouTube ads, and affiliates.
• Optimize performance and uncover new opportunities for growth.
• Work with the digital agency for seamless execution.
• Execute continuous improvement across display and paid search.

Skills

Digital marketing experience

Experience of digital display advertising

Attention to detail

Experience using Meta Ads Manager

Affiliate marketing experience

Web analytics (Google Analytics)

Data analysis and insights

Strong communication skills

Engaging copywriting

Prioritisation and workload management

Interpersonal skills

Passion for travel

Job description

The great outdoors is our happy place and its open all year round. Ski the slopes walk the walks and explore the Lapland wilderness. If natures in your nature if youre itching for adventure - youve found your people. We are united by our shared passion for our exceptional brands - Inghams and Santas Lapland. Driven by a strong sense of purpose staying true to our commitment to our people and planet.

If youre looking for a career thats not just a job but a fulfilling adventure we welcome you to explore opportunities with us. Join our team and be part of a dynamic purpose-driven business dedicated to making a positive impact in the world. Join us on our journey creating extraordinary travel experiences for all.

Our vision is to be the most loved travel company in our markets famous for customer experience and sustainable travel.

We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Farnborough Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full‑time position however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).

Salary: 30000 - 33000 p.a. bonus

About the role

This is an exciting opportunity to join our growing digital team. You’ll play a pivotal part in strengthening the growth and visibility of the Inghams and Santas Lapland brands across digital channels. Working closely with the Senior Digital Marketing Manager and other Digital Marketing Executives you’ll help shape and elevate our digital acquisition strategy for the brands delivering award‑winning best‑in‑class advertising across paid social, display video and affiliate marketing.

You’ll be responsible for managing the day‑to‑day operation of paid social, YouTube ads and affiliates, optimising performance and uncovering new opportunities for growth. At the same time you’ll work with our digital agency ensuring seamless execution and continuous improvement across display and paid search activity.

Qualifications / What we are looking for

• Strong digital marketing experience and knowledge.
• Experience of digital display advertising and paid social (client‑side or agency).
• Excellent attention to detail.
• Experience using Meta Ads Manager.
• Experience with affiliate marketing.
• Experience in using web analytics tools such as Google Analytics.
• Ability to analyse data, draw insights and optimise campaigns.
• Strong communication and organisational skills.
• Ability to produce engaging copy to use across a variety of channels.
• Ability to work at pace, prioritise workload and maintain accuracy at all times.
• Excellent interpersonal and relationship building skills.
• A passion for travel.

Sustainability and responsible tourism is at our core and our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary and change would be slow if we all thought the same way. We challenge our ideas each other and our business partners - always with respect and kindness.

Inghams & Santas Lapland are a part of Hotelplan Group a well‑established and diverse family of specialist tour operators with a long tradition of developing and operating market‑leading experiences. The family comprises ski and walking holidays with Inghams and Santas Lapland; adventure travel with Explore Worldwide; and self‑guided experts Inntravel.

Key Skills

• Civil
• Anti Money Laundering
• Intelligence
• Hospitality
• Administrative Services

Employment Type: Full Time

Experience: years

Vacancy: 1

Yearly Salary: 30000 - 33000