Digital Marketing Executive

Reed Specialist Recruitment; Birmingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A professional services firm in Birmingham seeks a Digital Marketing Executive for 12-month maternity cover. The role involves developing digital marketing campaigns, managing paid advertising, and creating email campaigns. Candidates should have at least 2 years' experience, with strong skills in tools like Mailchimp, Google Analytics, and WordPress. The position starts on-site with potential for hybrid work.

Qualifications

• Minimum of 2 years' experience in a digital marketing role.
• Strong written English and visual content skills.
• Experience managing paid campaigns and website updates.

Responsibilities

• Develop and deliver digital marketing campaigns.
• Oversee paid advertising across social platforms.
• Create and manage email campaigns.
• Maintain and update website content.
• Analyse website performance using analytics tools.
• Produce engaging social media content.
• Coordinate internal communications.

Skills

Digital marketing

Email marketing

Social media management

SEO

Analytics (Google Analytics)

Content creation

Tools

Mailchimp

HubSpot

WordPress

Canva

Job description

Overview

Are you looking to progress within your digital marketing career? Do you have strong experience across paid social, email marketing, and website management? Are you confident working across multiple digital channels in a fast-paced professional environment?

If you can answer yes to the above questions then this could be the PERFECT role for you!

Reed Marketing & Creative are currently partnered with a respected professional services firm who are looking for a Digital Marketing Executive to provide 12-month maternity cover within their in-house marketing team within Central Birmingham.

This role is onsite initially with a viewpoint to move into a Hybrid model.

Key Responsibilities

• Develop and deliver digital marketing campaigns that support service promotion and content visibility.
• Oversee paid advertising across social platforms, ensuring effective targeting, budget control, and performance tracking.
• Create and manage email campaigns using tools like Mailchimp or HubSpot, including audience segmentation and analytics.
• Maintain and update website content, applying SEO best practices to improve visibility and engagement.
• Analyse website performance using tools such as Google Analytics to inform future strategy.
• Produce engaging social media content and visuals that align with brand messaging and campaign goals.
• Coordinate internal communications and keep intranet content fresh and relevant.
• Use project management tools to organise marketing activities, timelines, and team responsibilities.
• Compile performance reports across digital channels, offering insights and recommendations for improvement.

Requirements

The successful candidate will have a minimum of 2 years' experience in a digital marketing role, ideally within professional services. You\'ll be confident managing paid campaigns, website updates, and internal communications, with strong written English and visual content skills. Experience with tools like WordPress, Google Analytics, Canva, and additional tools is essential.

How to apply

If you are keen to know more about this fantastic opportunity as a Digital Marketing Executive, please click on the link to apply! Alternatively, you can get in touch with Jonathan Price at Reed Marketing & Creative.