Digital Associate Director (social media platform client)

ZENITH; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A global marketing agency in London is seeking a Global Digital Associate Director to lead digital strategies for clients like TikTok. This role involves managing day-to-day account activities, collaborating with local teams, and ensuring campaigns meet performance goals. Candidates should have media planning experience and be familiar with programmatic advertising. The position offers attractive benefits, including flexible working and additional well-being days.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING, BANK HOLIDAY SWAP and BIRTHDAY DAY OFF

GREAT LOCAL DISCOUNTS

Qualifications

• Experience in media planning and activation.
• Exposure to Kantar or other brand measurement partners.
• Well-versed in paid social, programmatic, ad tech platforms, and marketing automation systems.

Responsibilities

• Develop and deploy global brand activation strategies across media, programmatic, and social.
• Manage and implement best practices for various channels.
• Ensure timely, high-quality delivery to meet TikTok's objectives.
• Support Digital Business Director to drive strategic outcomes.
• Build and maintain relationships with key stakeholders.
• Collaborate with internal teams and third-party providers.

Job description

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

The Global Digital Associate Director will play a key role within TikTok’s central EMEA client team, responsible for delivering best-in-class digital strategies. This position involves collaborating with the activation team and overseeing a Digital Manager to develop global brand communications and activation strategies, managing local teams to ensure the implementation of best practices, and overseeing central activation efforts to drive performance. TikTok is an exciting and dynamic client, with a global presence and a mission to deepen brand love worldwide. They expect their media agency partners to help drive growth and apply innovative strategies. This is a unique opportunity to work alongside an exceptional team and client, contributing to shaping the future of an iconic brand in a true partnership.

The Role

Working closely with the Digital Business Director, the Global Digital Associate Director will oversee the day-to-day management of accounts across multiple markets, ensuring campaigns launch on time, are continuously optimized, and meet performance goals. You will also build strong relationships with global agency and hub teams, working with performance activation and media planning specialists to plan and deliver integrated, high-performing strategies across TikTok’s brand initiatives.

Responsibilities

• Develop and deploy global brand activation strategies across media, programmatic and social in partnership with local teams.
• Manage and implement best practices for various channels and disciplines, providing guidance on growth strategies and performance expectations.
• Ensure digital quality assurance, brand safety, and timely, high-quality delivery to ensure they meet TikTok's key performance indicators and business objectives
• Support and collaborate closely with Digital Business Director to drive strategic outcomes and operational excellence.
• Build and maintain strong relationships with key stakeholders, including the central client, and local teams.
• Collaborate with internal teams such as Data Sciences, Media Owners, and third-party providers to identify and implement new tools, technologies, and strategies that drive growth for TikTok.
• Provide best practice case studies from successful campaigns and scale them across markets to drive consistency and optimize performance globally.

Qualifications

• Exposure to Kantar or other brand measurement partners
• Well-versed in paid social, programmatic, ad tech platforms, and marketing automation systems
• Experience in media planning and activation

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).