Demand Gen Leader: Growth, Messaging & Pipeline

CybSafe; Remote; GBP 50,000 - 70,000; Full time

Job summary

A cybersecurity risk management company based in the UK is seeking a Senior Marketing Manager. This remote and hands-on role involves developing integrated marketing campaigns, driving qualified pipeline, and ensuring messaging resonates with B2B buyers. Candidates should have experience in growth marketing, project management skills, and a data-driven approach. Strong knowledge of tools like HubSpot and Google Analytics is essential. A keen understanding of market dynamics and buyer behaviour will set you apart, along with the confidence to execute and optimize marketing strategies.

Qualifications

• Experience in growth marketing or demand generation in B2B.
• Strong understanding of market insight and buyer behaviour.
• Ability to manage multiple campaigns effectively.

Responsibilities

• Plan and deliver integrated marketing campaigns.
• Drive demand generation programmes creating qualified pipeline.
• Track performance and optimise based on data.

Skills

B2B buyer behaviour

Project management

Campaign execution

Data-driven decision making

Strong communication

Tools

HubSpot

Google Analytics

Job description

A cybersecurity risk management company based in the UK is seeking a Senior Marketing Manager. This remote and hands-on role involves developing integrated marketing campaigns, driving qualified pipeline, and ensuring messaging resonates with B2B buyers. Candidates should have experience in growth marketing, project management skills, and a data-driven approach. Strong knowledge of tools like HubSpot and Google Analytics is essential. A keen understanding of market dynamics and buyer behaviour will set you apart, along with the confidence to execute and optimize marketing strategies.