CRM & Email Marketing Manager

Michael Page (UK); City Of London; On-site; GBP 40,000 - 42,000; Full time

Job summary

A renowned media firm in South London is seeking a CRM Manager to oversee email marketing campaigns and drive their delivery. This role requires strong CRM experience, expertise in Salesforce Marketing Cloud, and the ability to analyze and optimize campaign performance. The successful candidate will collaborate with multiple teams and help enhance customer engagement through targeted email strategies. A competitive salary between £40k - £42k is offered, along with a good benefits package including 29 days of holiday.

Benefits

29 days holiday

Good benefits package

Qualifications

• Previous experience in CRM and email marketing.
• Capability to deliver B2B/B2C email campaigns.
• Strong understanding of email performance metrics.

Responsibilities

• Oversee email marketing campaigns.
• Collaborate with teams for campaign support.
• Manage CRM data improvements and reporting.

Skills

CRM experience

Email marketing

Strong copywriting skills

A/B testing

Data analysis with Google Analytics

Tools

Salesforce Marketing Cloud

Google Analytics

Data Studio

Job description

Overview

We're partnering with a market leading media business based in South London. You will play a key role in the delivery of sophisticated B2B and B2C email marketing, newsletters and campaigns. You will implement, test and optimise for reach, open rates, clickthroughs and conversions.

About Our Client

A market leading media company with decades of heritage in the luxury sector.

Responsibilities

• End-to-end CRM Manager opportunity focusing on email marketing, newsletters and campaigns.
• Deliver B2B and B2C email campaigns and manage optimisation for reach, opens, click-throughs and conversions.
• Collaborate with design, database and development teams to support email campaigns and CRM data management.

The Successful Applicant

• Previous CRM and email marketing experience
• Be based in South London (4 days a week onsite)
• Previous experience delivering campaigns using Salesforce Marketing Cloud
• Experience briefing and supervising the design of marketing emails
• Knowledge of email deliverability requirements and best practices
• Experience segmenting customer data for email targeting
• Some experience with marketing automation technologies
• Strong copywriting and proofreading skills
• A/B and multivariate testing experience across email
• Exposure to Google Analytics and Data Studio for campaign analysis and reporting
• Build reports and dashboards to help sales and marketing users get the right insight from Salesforce, including email performance reporting
• Use performance data to identify customer needs, define new products and enhancements to existing products through improved segmentation and personalisation
• Work with database and development teams to identify and implement CRM data improvements
• Manage the Salesforce development roadmap and lead the relationship with our Salesforce implementation partner to supervise delivery of new features and enhancements
• Perform database maintenance tasks, including data hygiene and duplicate management

What\'s on Offer

£40k - £42k

Good benefits package - 29 days holiday!

Based in South London (5 days a week onsite during the probation and then 3 days week)